Brand Identity is becoming increasingly important in shaping consumer buying habits.

Managing Your Brand

Whether you know it or not, your customers are talking about you and engaging with them online is an excellent way to grow your brand. Fruition’s social media team can take over the day-to-day obligation of checking in on Facebook, Twitter, Google+ and any other network where your business is active. In a world where responsiveness can make or break a company’s reputation online, you can rest easy knowing that our social team is keeping tabs on your social presence 24/7.

Customer complaints or questions? We’ll handle it or alert you if it needs your attention. Great review from a customer? We’ll be sure to thank them for their business. Spammer leaving trashy links on your page? We’ll clean it up. In addition to day-to-day monitoring on your social channels, our team can also track brand mentions, brand sentiment and conversation trends in your industry across the internet. This can give you an inside look into what your customers are talking about, and whether you need to react.

Why is Brand Identity Important?

Every day, our social team manages social conversations and audience interactions for our brands on more than 800 individual profiles, allowing our clients peace of mind. Here are some of the main aspects we focus on:

  • Consistent monitoring for post quality and accuracy on all channels
  • Conversation and engagement management on Facebook, Twitter, Google+, LinkedIn, Pinterest and Instagram
  • Brand mention and sentiment monitoring across all major social platforms, blogs and news sites
  • Engagement and interaction on niche networks and services like Google+ Communities, Houzz and Instagram
  • Influencer identification, engagement and relationship building to help your brand build meaningful social media partnerships

Market research suggests that more people are using social media channels to help them make purchase decisions on a daily basis – and many of those decisions are based on recommendations from family and friends, and their interactions with brands online. Don’t miss out on potential new customers by being an absentee social profile owner. Let us help you stay up to date on what your community is saying about your business, and find the brand advocates that can help your business grow. Here are some of the main benefits:

  • Increase customer loyalty
  • Develop lasting brand recognition
  • Improve responsiveness of existing customers