Internet Marketing and SEO Services for Travel and Tourism Companies

Travel and tourism marketing can be a daunting task, especially considering that the competition for travel companies and tour operators continues to grow every year, even during times of economic slowdown. Online tourism marketing consistently proves to be one of the most effective and affordable ways to increase sales and profits for businesses within the travel and tourism industry. Travel internet marketing has the advantage of offering highly qualified leads from around the world generated via the internet. Travel SEO and online tourism marketing services from Fruition make it easier than ever for travel and tourism companies to harness the marketing power of the internet to grow your business.
travel site seo

Internet Marketing for Travel Companies and Tour Operators Works by Delivering Leads

Internet marketing of tourism focuses on driving as many qualified leads to your website as possible through search engines. For example, if you are a travel company that specializes in vacation packages to the Caribbean, we will help you target anyone who is looking for information about Caribbean vacations online. Travel internet marketing helps you target anyone searching for vacation packages located within a certain distance from your business. This is called “geo-targeting” and we can do this based each searcher’s IP address.

Online travel and tourism marketing target your ideal clients online by analyzing what types of keywords those people would type into a search engine to find your business online. Most people would include variations of the following keywords in their searches “vacation packages Caribbean” “hotels Caribbean” “travel deals Carribean,” or just “vacation packages.” Travel seo works by updating the content and metatags on your website to include these keywords, our specialized travel company internet marketing services can help ensure your site comes up in the top 10 results for both paid and unpaid searches.

Internet Marketing for Tour Operators and Travel Companies Provides Ongoing Benefits

Travel SEO helps visitors locate your website through keyword search, but an effective travel and tourism marketing campaign also provides the benefit of maximizing the number of qualified leads who visit your site. With travel marketing online, the number of leads you get will actually increase over time. Using our marketing services, you will most likely get more traffic during the sixth month of your travel company’s internet marketing program than in the second. And, the best part is that there is no further investment necessary. You even own the marketing vehicle (your website), so you don’t have to worry about paying monthly fees for ads or other expenses to continue finding new clients online.

In addition to those benefits, the results every tour operator’s internet marketing program can be tracked to a very detailed level. For example, we can tell you:

  • How many new visitors your travel company gets through internet marketing
  • What search engine each of those visitors came from
  • How many new visitors converted into customers
  • If leads were even generated through phone calls

Internet marketing of tourism makes great business sense, and there has never been a better time to grow your travel company’s clientele using online marketing services. To find out more about the proven online travel marketing services we offer, please contact us today.