Free Guide: SEO Best Practices for 2013!

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SEO, or Search Engine Optimization, has been a highly discussed topic in 2012.  The main reason for this is the fact that the largest search provider, Google, has made significant adjustments to their algorithm over the last 12 months. The big question is “Will this affect my site?” and “If so, to what extent?”  No need to worry, Fruition is here to help you navigate the deep waters by creating an SEO Best Practices Guide.

Search Engine Optimization (SEO) Best Practices

The good news is that SEO best practices is still about two fundamental elements, On-Site & Off-Site Optimization.  On-Site are those practices that you can control directly, while Off-site relies on many factors including user behavior and social media engagement.  Below we will get into the specific best practices for each SEO element.

On-Site SEO | Best Practices

Keywords

Quinfecta. The idea behind the “quinfecta” is that you get these five elements coordinated with keywords. Your primary keyword for the page should appear in all five. These five factors are the foundation of onsite optimization.  Think of the title tag as the cover letter, the meta description as the resume, and the content as the interview. The cover letter’s job isn’t to get you the job, it’s to get the resume read. The resume’s job is to get you the interview. You get the job at the interview.  The title tag’s purpose is to establish relevancy, the description is to get the person to click on the link. The content on the page is responsible to get the conversion.

Page Speed

Since Google’s release of “Caffeine” back in 2010, page speeds plays a larger role in their search algorithm.  Basically, the faster your sites perform, the higher they will rank.  The positive is a site’s page speed is a quantifiable value and there are many tools out there to help.  Google has released a plugin for Firefox called Firebug that will analyze a single page and give it a page speed score. This tool is quite valuable in identifying the configuration of a site and the optimizations needed to make it much faster. Google Webmaster Tools also has a feature to gauge a page’s speed. GWT gives the amount of time it takes on average for pages on a site to load and how this compares to other sites in Google’s index. It will also keep a historical record of the average time pages take to load.

Content/Copywriting

Don’t be generic!  In order to engage and ultimately convert every visitor that comes to your site, you want to ensure you have quality custom content.  Factors that are important when creating content are Relevancy, Length, Keyword Density and Target Audience.  We will cover each of those areas within this guide.

Off-Site SEO | Best Practices

Link Building

Quality vs. Quantity.  Inbound links are still vital to the success of your SEO campaign, the only difference being that search engines now favor “quality” over “quantity”.  The more natural, trusted and authority sites links to you, the better.  This is why it is equally important to monitor and track backlinks.  Also, inbound links are stronger when combined with the proper words, called anchor text.  The more relevant your anchor texts are, the greater you chances of ranking well for that particular term.

Social Media

The New Link-Building!  There is a lot to talk about regarding social media and the impact it is having on digital marketing strategies.  For now, let’s discuss how it directly relates to SEO and can help your site rank higher with search engines.  Think of it as your online reputation.   The authority and trust of the people who share your content and level of engagement you perform on the major social networks are now factoring into search results.  Search engines believe that the more authoritative and trusted people share your content, the higher chance your content could be considered high quality and value.

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