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Unknown Link Network or Link Type

Google sent out a lot of "unnatural link" warning emails on March 7th. We are investigating to see what network or type of link prompted the email.

Here's a common list of backlinks we found for sites that received the link spam notices:

Doc-txt.com
foccorepresentacoes.net.br
mrwhatis.net
prlog.ru
similarpages.com
topalternate.com
Articlesnatch.com
Askives.com
Blogspot.com

Discuss on our blog,


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Panda Refresh

Panda refresh on Feb 11th. Panda updates are rolling out over several days now. Fruition's algorithm is now floating to compensate.


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Page layout algorithm improvement

The Feb 6th update by most accounts only impacted websites that relied on large format ads on the landing page after a search click. Websites that were impacted by this can adjust by moving the ads a click removed from the first page a visitor sees after clicking on a Google ad. This can be done programmatically e.g. if visitor page views is greater than 2 and not google-bot then show big banner.

From: http://insidesearch.blogspot.com/2012/01/page-layout-algorithm-improveme...


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French Link Network Taken Down

Google announced that they penalized a French link network. We saw ~3% of the websites within the Penalty Checker impacted in one way or another. Even if you didn't sign up for the link network if tens of thousands of websites are taken down it has a ripple effect especially in highly optimized industries. Even more so for French language sites.


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Panda Update Jan 11

Google rolled out a Panda update on Jan 11th. It hit thin content and affiliate sites.


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Panda(ish) Google Holiday Update

Google rolled out an update on December 19th. Google said they "try" to minimize major updates during the Holidays but this is the second year in a row of a good sized update in the weeks leading up to the Holiday season.

Comparing specific websites that were impacted this appears to be more consistent and related to Panda (onsite) vs Penguin (offsite).
Comment on how your website was impacted on our blog.


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Unconfirmed Google Update

November 14th, 2013 saw a pretty decent sized shift in rankings for many websites. At Fruition, we've seen larger ecommerce sites generally do better. Was this a pre holiday adjustment favoring product searches? Was it a Hummingbird update? Was it a panda or penguin tweak? We're not sure yet but we'd love your input. Chat about it on our blog post about this update.

Websites whose rankings improved

  • Ecommerce websites - many of our ecommerce clients saw a 20% jump in traffic after this update.

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Penguin 2.1

As Google’s Penguin update continually evolves, businesses of all sizes are constantly on their toes to prevent getting a Google penalty from one of the Penguin updates. The Penguin 2.0 update, which was released on May 23, 2013, affected a lot of websites – roughly 2.3% of web queries, which was the biggest hit since the original Penguin release in April 2012. Penguin 2.1 hit impacted ~1% of websites according to Google. However, we have noticed a much larger impact than that at roughly 3.1%.


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Hummingbird

Reported by all of the major SEO blogs but no comment from Google until a month after the fact. Interestingly, the same day of the unreported update Matt Cutts (a Google engineer) sent out a tweet asking for feedback on small websites that are not doing well in Google. Sure enough, we're seeing that small websites were impacted negatively. This update likely went after websites that had thin content, little traffic, but great designs, and ranked well for specific phrases. The way out of this penalty is to add good content to your website.


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In-Depth Articles - Deeper Research - Original Long Content

Users often turn to Google to answer a quick question, but research suggests that up to 10% of users’ daily information needs involve learning about a broad topic. That’s why today Google introduced new search results to help users find in-depth articles.

These results are ranked algorithmically based on many signals that look for high-quality, in-depth content. Follow these best practices:

  • use schema.org “article” markup,
  • provide authorship markup,
  • rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes),

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Panda Update

About 12% of websites in Fruition's penalty checker were impacted by this update.

Google said they wanted to "soften" Panda updates. Not exactly sure how you soften them. If you get hit you get hit. Maybe reducing the number of pages that get hit or the total % drop in traffic that you would receive after an update. Let you lose your traffic slowly instead of all at once.


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Woolly Mammoth Update

The latest update from Google is out. You can check to see if your website was impacted using Fruition’s Google Penalty Checker Tool. We’re calling this update Woolly because it had a broad impact a lot of websites (Woolly’s are generally thought of as big) and many of the sites that were impacted had stale content and or designs. “Woolly” is actually the biggest change in website’s rankings since the December 2012 update. This means that it is bigger than the headline grabbing Penguin 2 update in May!


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Spam Query Update and Panda

This update impacted spammy industries. "Pay day loans" is the example most frequently mentioned also porn, viagra, are discussed as well.

This update also impacted second tier linking building.

If you think your industry has really serious black hat SEO going on then you may have noticed a positive or negative impact to your website's rankings.


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Penguin 2.0

Penguin 2.0 has been released. Discuss what you're seeing on our Penguin page (Note that you'll have to login again using your Google account. This is on purpose to help completely isolate data and logins).

We will continue to update this post as we see the rankings shake out.


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Panda 24 - Big Update

Google announced this update with little fan fare. Google said that it impacted roughly 1.2% of websites. However, we've seen big swings for nearly every website that signs up for Fruition's penalty checker.

The following questions appeared sometime ago when looking at Panda updates and are applicable to this update as well.

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?

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Panda Update 22.1

This Panda update was fairly significant but not reported by Google. Barry Schwartz, a well-respected SEO editor, blogged about it and noted a lot of chat on various SEO forums. This update primarily dinged sites with low quality, shallow or thin content. It boosted sites that continually publish lengthy, informative content from highly regarded authors. This is evidence that Authorship factors are growing in importance.

Need help executing a Google Friendly content strategy, or improving your Authorship?
Fruition can help
303-395-1880


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Panda #22

Google reported less than 1% of searches were impacted by this update.

This update saw a lot of poor quality traffic going to sites that were impacted. This means that the quantity of traffic to your site may not have fluctuated, but the quality may have changed significantly, resulting in fewer conversions.

The Panda update also showed an increase in search visibility for well known brands. Lesser known sites seemed to suffer.

Need help gaining more qualified traffic?
Need help growing your brand recognition?
Fruition can help
303-395-1880


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Panda #21

This is a pre-holiday Panda update. Google reported that it impacted 1.1% of all U.S. search traffic. That is a fairly high number for Google updates.
There was a lot of chatter about blogs being impacted more on this than others. Some blogs that had a lot of guest posters seemed to have been impacted more than others.
This update also dinged sites that Google deems to be 'low value' meaning the site is not very useful, or publishes content available on other websites.
This update improved the search results of sites publishing:
-Original, well written content


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Page Organization

This update went after page layouts. If your site had a big ads right in the middle of the page you probably saw a drop in traffic. If your site does not offer pleasing graphic design or does not use images to illustrate your text, you may have seen a drop.

Need help sprucing up the layout of each page?
Fruition can help
303-395-1880


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Penguin 1.75

Google seemed to light the SEO world on fire with threats of a massive earth shattering update but this particular change did not impact many sites. The Penguin updates are designed to to reduce the amount of Web Spam. The penguin update hurt many sites that had lots of low quality inbound links. These include links from bad neighborhoods, spammy sites, links from sites with low Domain Authority scores, and sites that are off topic or irrelevant to your website' content.

Need help cleaning up bad links?
Need help cultivating new, high quality links?
Fruition can help
303-395-1880


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August/September 65-Pack

This was one of the big listed updates that took on the name of 65-pack because Google gave us 65 updates with bug numbers.
These updates tend to be focused on functionality and not so much on big Panda or Penguin type changes in results.

Highlights that may have impacted your site:
-Improve resutls for sites with high quality content from trusted sources
-Changes in the way Google generates autocompleted search queries
-Improved search for certain industries including Finance, Sports, Travel and Movies. Devalued sites featuring adult content.


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Exact-Match Domain (EMD)

This updated officially ended the party for easy-to-rank Exact Match Domains (EMD). For a long time, it was easy to buy a domain name that exactly matched a high volume search term and voila, there you were at the top of Google. For example, if a site wanted to rank for the term "Colorado Ski Resorts" then buying the domain name www.ColoradoSkiResorts.com did the trick, without much content or many high quality links. For years, it was a loophole that savvy site owners used. As of this update, game over.


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Panda #20

The Panda #20 Update covered a variety of topics. In short, sites that did not conform to the overall best practices got dinged.

ONSITE Best Practices
-Current and compliant HTML coding and site architecture
-High quality, informative content
-Easy to navigate menus
-Avoid ad heavy pages (or at least no ads above the fold)
-No pirating of copy from other websites

OFFSITE Best Practices
-High quality inbound links from relevant sites
-Links from social media sites
-Overall trustworthiness of the site

VIOLATIONS:
-Thin content
-Keyword stuffing in content


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June/July Update with Bug Numbers?

Lots of Panda and algorithm updates and changing the way sites appear. It's interesting that Google listed the bug numbers with this update list.

http://insidesearch.blogspot.com/2012/08/search-quality-highlights-86-ch...

uefa-euro1. [project codename “Answers”] Addition of a live result showing schedule and scores of the EURO 2012 games (European championship of national soccer teams).
#82293. [project codename “Answers”] Improved dictionary search feature by adding support for more natural language searches.


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Panda 3.9 -

Would you trust the information presented in this article?
Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
Would you be comfortable giving your credit card information to this site?
Does this article have spelling, stylistic, or factual errors?


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Panda 3.7 -

Panda update with fairly wide spread impact.


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Panda 3.4 - Freshness

Updated likely on freshness of content. Not much else is known about this one.


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Ad Location

We had an adsense site get hit by this update. We left it up as an example denverolympics.com. The site had a lot of other issues but it ranked well for exact match. The day after this update the site dropped.


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Listed Changes - Parked Domains, Autocomplete changes

http://insidesearch.blogspot.com/2011/12/search-quality-highlights-new-m...

More comprehensive indexing: This change makes more long-tail documents available in our index, so they are more likely to rank for relevant queries.

New “parked domain” classifier: This is a new algorithm for automatically detecting parked domains. Parked domains are placeholder sites with little unique content for our users and are often filled only with ads. In most cases, we prefer not to show them.


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