Cross-media digital marketing for a multi-location healthcare brand results in increased brand visibility, patient leads, and talent acquisition.
Trumpet Behavioral Health (“Trumpet”) is a national autism treatment provider for children, adolescents, and teens with treatment centers in eight states. Trumpet came to Fruition hoping to boost brand visibility through SEO, increase leads for prospective clients seeking autism therapy, and improve talent acquisition investments to attract future Trumpet team members.
Frution’s experience in multi-location healthcare marketing allowed us to create a targeted strategy to build brand visibility and lead generation in local markets. Since Trumpet provides treatment in eight states, leveraging our strength in location-based marketing was integral to boosting Trumet’s SEO rankings for both client-facing and talent acquisition purposes.
To improve Trumpet’s visibility to potential clients in local markets, Fruition focused on creating unique content for each location’s page and optimizing every Google My Business listing. Fruition also added location schema markup to pages so Google could better serve up results for location-based searches. To capture more high-quality recruitment leads, the Fruition team focused on optimizing listings and advertisement across job platforms and social media sites, including Indeed, LinkedIn, Facebook, and Instagram. Job schema was also added to employment postings and new content was generated to explain the benefits of working at Trumpet.
Local keyword rankings improved in areas where Trumpet has clinics and has placed Trumpets pages higher up in search results than other competitors. This has increased traffic to the site,boosted visibility of Google My Business Listings, and improved referral traffic for talent recruitment. By boosting client and talent leads, while decreasing cost-per-lead, Trumpet has been able to increase patient acquisition and continue expanding to new service areas.
increase in organic website traffic to location pages
increase in sessions, year over year
increase in Google My Business views, year over year
increase in recorded leads