By using a better code base, a website rebuild boosts organic traffic and improves usability.
The Revelstoke Capital Partners site was difficult to maintain from both a content and code perspective. The existing codebase was unwieldy and fragile, and much of the site content was hardcoded. This made it almost impossible for Revelstoke Capital Partners to make the frequent content edits they required. Revelstoke Capital Partners needed a complete refactoring of the codebase on a new content management system.
Fruition rebuilt the Revelstoke Capital Partners site in WordPress using the existing design. By leveraging Fruition’s base theme and advanced custom fields, Fruition was able to architect a content management system that allows the Revelstoke Capital Partners team to easily make content edits. Fruition also implemented a better code base, allowing organic crawlers improved access to the site.
Using the WordPress site, the Revelstoke Capital Partners team can quickly and easily make content changes. Since the new site is easier to manipulate, the team can also make larger website updates, and Fruition has already completed a follow-up project to redesign the team page. The stronger codebase and content structure has also made it easier for organic crawlers to access and index the site, improving the site’s organic presence online.
Increase in organic keywords ranking in the Top 10 results
Increase in organic traffic