Website redesign simplifies user experience and provides more options to e-Commerce customers.
As Magento 1 end-of-life approached, NewQ needed a new website platform to meet their needs. The subscription-based site features a complicated product architecture and customization (for example, order exports to SAP and all products are available as a subscription or one-time order). As a small e-Commerce store that needed lots of flexibility, the NewQ team needed a customizable platform that they could easily manage and update.
Fruition completed a full site migration and redesign to WordPress + WooCommerce. Using WooCommerce’s features and related plugins, Fruition simplified and re-architected NewQ’s complicated product structure within the new site. Fruition’s WordPress experts wrote a custom plugin to simplify and improve the connection to the SAP and streamline the migration from Magento to WordPress without interrupting services, subscriptions, or customer profiles.
The Fruition team planned and executed a seamless migration plan that ensured all products, customer profiles, orders, and live subscriptions were moved over without interruption. NewQ’s WordPress + WooCommerce site is much easier for visitors to use and offers a clear path to conversion. By fully leveraging WordPress and WooCommerce’s plugins and customization features, NewQ administrators and developers can easily maintain, manage, and update the site.
Streamlined back-end makes it easy for admins to manage and maintain products
Anti-fragile WordPress build makes future initiatives easier and faster
Director of Marketing, Kaneka Ubiquinol