A custom website redesign and SEO strategy increase traffic and conversions.
The McKinley Elevator website had an outdated and obsolete content management platform that lacked robust features and capabilities for managing plugins and was not designed for mobile. The design of the site didn’t appeal to the brand’s luxury audience and struggled to convey the quality of the brand. Additionally, MicKinley Elevator needed to improve the SEO of the site to drive new traffic and generate leads.
Fruition built a brand new WordPress site from the ground up, ensuring it provided a secure and stable environment with a responsive, mobile-friendly design. By closely collaborating with the President and owners of the company, Fruition designed a custom, modern design that resonated with McKinley Elevator’s unique, upscale audience. Special attention was paid to address user needs and encourage visitors to convert at each step of the customer journey. Using a mobile-first design, Fruition ensured all users would have a positive experience on the McKinley site, regardless of their device.
The new site contains improved site navigation, content structure, and thoughtful user flows. The WordPress platform allows Fruition and the McKinley Elevator team to easily manage content and optimize pages for search engines and users. The improvements to the site, coupled with Fruition’s SEO strategies, increased site traffic, conversions, and contact requests.
Increase in organic traffic sessions
increase in tracked phone call volume
President, McKinley Elevator Corporation