e-Commerce website redesign/migration and logo refresh breathes new life into the website while lowering bounce rates and increasing conversions.
With Magento 1.9 end-of-life rapidly approaching, Global Gate Controls needed a new website platform and site redesign. The old site struggled with clunky and inefficient product architecture as well as an outdated logo, design, and user experience. With a wide-ranging customer base, unique visitor roles, and hundreds of product options, it was time to create unique user experiences and flows in a completely updated environment.
Fruition conducted a thorough discovery process to understand Global Gate Controls’s goals and vision. Through this process, Fruition created a new site design and logo that both teams loved. Working through user flow analyses, competitive analyses, brand voice exercises, and more, the new site was designed to directly engage and serve the Global Gate Controls customer base. Information and product architecture was redesigned and implemented to fit the needs of Global Gate Controls and make it easy to filter and find solutions among their 400+ products. To help the Global Gate Controls team manage their product listings, the Fruition team delivered website training and continues to provide fully managed website hosting and maintenance support.
The new site features a clear path to conversion, a modern and mobile responsive design, and a visually engaging site. The improved product and information architecture makes navigating the site’s catalog easier for customers and streamlines the product management process for the Global Gate Controls team. With improved bounce rates, session duration, and conversions, the Global Gate Controls website now positions the business as a leader in the industry.
decrease in bounce rate
increase in average session duration
increase in conversion rate