A massive UX overhaul for a steel framing giant

The Problem

Based in Denver, Colorado, CEMCO is recognized as one of the largest manufacturers of steel framing and metal lath systems in the United States. CEMCO’s online presence was dated and split across two separate websites; neither was optimized for use on mobile devices.

The Solution

Fruition led a full website redesign for CEMCO’s main online presence, cemcosteel.com using the WordPress platform. Fruition designed an on-brand, modern and responsive B2B website that showcases CEMCO’s products, services and past projects. We retooled CEMCO’s Submittal Creator so it’s more intuitive and optimized for use on mobile devices, and combined CEMCO’s separate Structural Engineering website into CEMCO’s main website, cemcosteel.com.

The Outcome

We merged CEMCO’s separate engineering website with their main website. The site’s architecture, user journey, visual design and messaging were all optimized to provide a solid user experience on both desktop and mobile devices. In additional, we improved the Submittal Creator, providing a robust tool for the user and a powerful lead generator for the client.


Many of the site’s visitors are working remotely, using mobile devices. It was important that we made the site accessible and easy to use on smartphones, phablets and tablets.


We cleaned up the information architecture, creating four main product categories organized into four tabs, adding cues to open and close accordion menus, as well as added a sidebar which allows the user to preview and edit contents.

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