Social Media Specialist

At Fruition, we lead the digital marketing field by delivering results that matter most to our clients. We don’t just offer jobs – we offer rewarding, challenging, and exciting careers where no two days are the same. Join us as a Social Media Specialist you’ll be able to let your creativity run wild while shaping, planning, and executing our clients’ social media presence. You’ll be working with different clients representing a multitude of industries while doing work that requires creativity and strategic thinking to connect our clients to their communities.

Job Description

  • Execute innovative and effective social media marketing programs for our clients including community management, content creation ideation and execution, and paid advertising
  • Create multiple content calendars per month, including research, copywriting, graphic creation, scheduling, and analyzing monthly results
  • Create engaging copy and creative to run successful social media campaigns 
  • Conduct in-depth research on competitors, audiences, and social channels
  • Collaborate with other departments to ensure content is informative and appealing
  • Oversee and manage paid media campaigns, as needed
  • Monitor and respond to clients’ social media users on platforms such as Facebook, Instagram, LinkedIn, etc.
  • Maintain knowledge of industry best practices, benchmarks, and new technologies
  • Work closely with the marketing/digital team to develop social media campaigns that help achieve the client’s overall marketing goals
  • Provide trending and performance results to internal personnel and clients
  • Define, measure, and evaluate relevant social media KPIs, including paid media
  • Use analytics tools to develop reports to help determine long-term social media strategy and needs
  • Execute influencer marketing campaigns for clients, from identification to execution, analytics, and optimization
  • Benchmark and analyze the effectiveness of social media activity beyond just “likes”
  • Measure, optimize and report performance of all social media marketing campaigns, and assess against goals (ROI and KPIs)

Qualifications and Skills Required

  • BS/BA in Marketing or demonstrated experience working on multiple stages of the digital customer journey
  • 2-3 years of professional social media experience managing multiple brands and/or accounts
  • Excellent writing skills, with the ability to write copy that follows best practices for various social media platforms
  • Experienced in content creation using tools such as Canva and Adobe Creative Suite, and be able to manage content creation on behalf of multiple clients
  • Experience with content marketing best practices
  • Understanding of current trends, online culture, and confidence in your execution of it
  • Experience executing and managing campaigns through Facebook, Instagram, Snapchat, TikTok, LinkedIn, and Twitter
  • Experience with social media KPIs, analytics, and tracking
  • Outstanding organizational skills and the ability to handle multiple client accounts and campaigns simultaneously while meeting deadlines
  • Demonstrated ability to manage details, efficient work habits, and overall flexibility with a high level of autonomy
  • Experience in client-facing situations and working within a team structure
  • Basic Adobe Creative Suite skills (i.e Photoshop, Illustrator, InDesign) are a plus
  • Photography/videography experience is a plus 
  • Knowledge of all paid media channels’ capabilities and best practices specifically on Facebook, Instagram, Twitter, Pinterest, Linkedin, etc. is a plus

Benefits Summary

  • Work/Life Balance – opportunities for flex schedule and remote work
  • Flexible Paid Time Off Policy (no pre-set limits)
  • Health insurance including medical, dental, and vision (partial employer-paid medical)
  • Life insurance, short- and long-term disability, and supplemental voluntary benefits
  • 401(k) with company match
  • Parental Leave
  • Sabbatical 
  • Ongoing training and development annual stipend
  • Employee social and fundraising events

Salary Range 

  • Full Time – $50,000-$70,000 annual on-target earnings (base plus bonus), commensurate with experience, skills, education, and/or training
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Fruition’s Benefit Package Includes:

  • Health insurance assistance
  • Dental, vision and life insurance
  • Health savings account
  • Maternity and paternity benefits
  • Flexible, team-guided PTO
  • 401k with 4% company match
  • Equity incentive possibilities
  • Bonus potential
  • Reimbursement for entry into marathons, cycling races, gaming tournaments, etc.
  • Ownership opportunities, not options real ownership
  • Remote Working / Flexible Schedules
  • Paid Sabbatical

Apply for this Social Media Specialist Role

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