Fruition believes in building, growing and protecting our client’s digital properties. Email marketing touches all three components. As an email specialists you’ll build email campaigns and guide template creation, you’ll grow lists and clicks and you’ll protect brand reputation by ensuring proper list hygiene and appropriate privacy and compliance.
Providing more detail you’ll strategize, plan, and then execute on our client’s email marketing campaigns. Email campaigns range from random one time sends to sophisticated multi month automations.
There are two primary components of being successful in the email marketing specialists role. Both are fairly easy to measure. First, you are either having fun sending a ton of emails and generating business for clients or you are not have fun. The second measure of success is more objective and includes measurements for success include total sends, opens, clicks, sales and leads across all client campaigns. As a team we will work to remove barriers blocking you from being successful. We do that by having an exceptional in-house content, design, development and account management team. You’ll have assistance on all fronts.
You can stay in an email marketing specialist position and continue to refine your skills by taking on more complex projects. The growth as a specialist and refining your email skills is limitless. You can progress from specialists to senior email marketing specialist. If you want to manage a team of email specialists you can become an email marketing manager.
At Fruition we’re email platform agnostic. We know what works for certain businesses and we recommend platforms as needed. We don’t take commissions or cuts from ESPs so as to remain truly agnostic in our recommendations to clients. At times, there are conversions from one platform to another which you’ll lead. You’ll use a range of platforms to manage email driven relationships from Salesforce/Marketo, to custom apps sending through Sendgrid, to Maropost, to Active Campaign, to ecommerce retargeting, to the occasional Mailchimp instance.
Interviews begin for this role the week of June 17th.