Fruition’s History

Early History 2003-2009

FRUITION was founded in 2003 by Brad Anderson as a SaaS platform focused on generating leads for doctors and turning those leads into patients. The technology was successful but the sales and growth of Fruition were flat. To continue in this emerging market, a dedicated sales team was required to educate doctors on the benefits of Fruition’s technology. After failing to gain traction, Fruition changed focus to more traditional Internet marketing and digital agency services. These services were primarily Search Engine Optimization (“SEO”), Pay Per Click Management (“PPC”), and website development.

Fruition grew as an Internet marketing services business for several years while Brad focused on a healthcare business, completed law school, and handled some trademark and domain name dispute cases. During this time, Fruition continued its slow growth fueled 100% by word of mouth and its own SEO.

Beginning of Fruition’s Growth 2009-2013

In 2009, the CTO and President of one of Fruition’s SEO clients, American Golf, approached Brad about developing a transformational product for their business. At that time, American Golf was owned by Goldman Sachs who was pushing for a move into digital. To service a project of this scale, Brad began hiring more seasoned developers and architects. This product was transformational for the client and for Fruition. It forced a serious look into how the business was operating, what talent the team had, and the direction it needed to head.

The product was successfully launched in 2010 as golfzing.com. It now has more than one million members and books hundreds of thousands of tee times a year generating substantial revenue and profits. American Golf has been sold to Fortress at a premium because of its strong digital presence and recurring monthly revenue. Golfzing.com is still run by Fruition.
Just as it did for American Golf, Fruition’s ability to make digital a client’s competitive advantage is now part of its mission statement.

Fruition’s growth continued to be gradual for the next few years until early 2013 when Fruition was profitable enough, the market was stable enough, and Brad’s kids were old enough to allow for true business planning. In 2013, Brad began planning for Fruition’s future with the goal of transforming Fruition from a very talented but niche SEO and website development firm with a SaaS product, to an established agency with $20m in revenue by 2018.

2014 and 2015 – Setting the Foundation to Create a Breakthrough Company

The planning process that Brad went through in 2013 and 2014 focused on the basics of the business: its people, its processes, and its systems. Brad started with Fruition’s strengths, which were its operational processes in each core business unit: SEO, website development, User Experience (“UX”) design, social media buying and promotions, and secure managed hosting. As processes improved, systems were built or adopted to run the processes and the team was trained to ensure proper execution.
2015 was transformational in the hiring of professional leaders including a President and CFO.

2016 and 2017 – Growing Fruition

The foundation built in 2013, 2014 and 2015 sets the stage for significant growth in 2016 and 2017.

In addition to organic growth, Fruition is building the pipe to acquire digital agencies and hosting companies in 2016 and 2017. Fruition is now analyzing companies and beginning to build the pipe for the types of acquisitions that add operational expertise or round out existing service offerings.