SEO Case Study: O'Mara Sprung Floors

O’Mara Engages Fruition to Expand Online Visibility

O’Mara Sprung Floors, a manufacturer of wooden dance floors, is dedicated to making the highest quality and longest lasting dance floors for studios, universities, and theaters worldwide.


Faced with a slowing economy and even slower returns on print advertising, O’Mara engaged Fruition to improve online visibility of their website.

President Ed O’Mara offers, “I was fed up with the diminishing returns of our print advertising and realized we can reach a greater audience by partnering with experts in the field of search engine optimization.”

Their website wasn’t ranking well on Google, Yahoo, or Bing and the challenge was to reach and maintain first page rankings for all of their keyword targets within six months.

Solution: SEO to drive high quality traffic

Fruition created a six-month strategy to improve website visibility and ultimately drive quality traffic to the website. This strategy included a blend of onsite optimization, offsite optimization, press releases, and improved calls to action. The plan included input from O’Mara to capitalize on time sensitive issues including the holiday season and
promotion of their association with the hit TV show So You Think You Can Dance. Monthly strategic meetings were utilized to review and amend the original plan to align all sales and marketing efforts.

Results: 141% improvement in organic search engine traffic

More Organic Traffic Through Better Search Rankings
In six months, Fruition exceeded the goals and expectations of O’Mara Sprung Floors by delivering a massive increase in targeted traffic.

  • Organic traffic is up by 141%
  • 326 goals were converted
  • The website is currently ranking on the first page of Google for over 20 target keyword phrases including: ‘dance floors,’ ‘sprung floors,’ ‘yoga flooring,’ and ‘dance studio flooring.’

“With Fruition’s help and expertise, we are generating more revenue than at any other time in our corporate history,” says Ed O’Mara.