Home & Hearth Outfitters

Website: http://www.homeandhearthoutfitters.com
Category: Website Design & Development
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Company Background: Home & Hearth Outfitters has recently celebrated 20 years as Colorado’s premier source for home, hearth, and outdoor products. Based in Denver, they have partnered with top industry names to offer both functional and visually appealing fireplaces, grills, and kitchen appliances. Home & Hearth’s showrooms feature the highest quality materials, the most innovative designs available on the market, and overall, a comprehensive selection of styles to meets each customer’s needs. Their sales and service professionals are experts in design, construction, and installation, and they provide the necessary guidance to accomplish complex fireplace projects. Home & Hearth strives to help customers create a comfortable home environment that is quite simply a joy to live in.

Strategy: Home & Hearth Outfitters has cultivated an excellent reputation in Colorado, and each of the three brick-and-mortar locations have thrived, but executives knew it was time to develop as an online retailer as well. They asked Fruition to create an effective e-commerce website that would attract customers from within Colorado as well as nationwide.

Results: We launched Home & Hearth’s new Magento e-commerce site in January 2012, and positive results quickly followed. Website traffic has increased over 20%, and Google traffic has increased nearly 14%. Mobile traffic increased a staggering 126% and continues to rise rapidly. Bounce rates decreased by 15% as consumers were enabled to not only research products with high-quality photos and in-depth product descriptions but also complete a purchase through the website. E-commerce sales are off to a great start and have consistently doubled each month that the site has been active. Several sales have been attributed to Home & Hearth’s social media activity, and customer inquiries from across the U.S. have risen steadily. Altogether, Home & Hearth’s consumer base and sales revenue have been significantly increased through development of their e-commerce website, and they have been very pleased with the results Fruition has provided.

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