Website Redesign and WordPress Development

E470 Logo
E470 - Hero website Screen


Design Discovery

Design System

Website Design

WordPress Development

Historical Timeline

Custom Map & Toll Calculator


6 Months


Public Highway Authority

Project Type

Public Highway Authority

Project Overview

View the redesigned E470

E470 is the toll operator for Denver’s eastern highway that connects North Thornton at I-25, Denver International Airport (DIA), East Aurora, and South Denver in Centennial at I-25. E470 came to us to entirely revamp their consumer-facing website, https://e470.com. They wanted to make updates to improve the visual design, UI/UX, and navigation system, and we had some specific pages important to potential commuters that needed extra attention.

E470 - Mobile 3 Across-min

Our Approach to Website Discovery & Redesigns

We engaged with E-470 in a complete design discovery & website assessment to fully understand the needs and goals of the project we were taking on. This resulted in a complete overhaul of the site’s information architecture, new wireframes of their crucial landing pages, and a complete redesign & updated design system for the entire site. We determined that WordPress would be the perfect fit for their team as content editing was significant for their team. This sets up the potential for an easier transition to headless in the future.

E470 - Mobile 3 Across-min

Component-Based Design & Development

As mentioned above, efficiently managing content within their approved design system was highly important to the E470 team. We approached this project (as we have with many projects since) with a component-based design and development process. Instead of using fixed templates with a predefined structure, we developed blocks/components that could be used across any number of pages in any order. We set guidelines for how these should be used, but it allows the E470 team to build their pages with approved branded blocks (think, hero areas, image/text areas, content cards, etc.), giving them the full power of page building.

E470 - Design System

Improved Cost Calculator & Live Traffic Feed

During discovery, we spent a fair amount of time assessing the current cost calculator and explored improvements that could be made to how it worked. Previously, just a form with drop downs, the UX was lacking and didn’t do a great job of visually showing where tolls started and ended. We developed a new calculator tool that ties tolling stations to a Google map and allows users to select start and end points based on where they’re traveling. On the backend, we provided an admin UI allowing E470 to update rates as needed.

E470 - Desktop with Map 2

Tell Us About Your Website Development Requirements

Whether you need a jaw-dropping new website, a cohesive digital marketing strategy, ongoing website maintenance, or all of the above, we’ve got you covered. Drop us a line to get started!

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