Danuser Machine Company is a family-owned manufacturer of attachments and OEM replacement parts for various industrial and agricultural heavy machinery. When they came to our team with a request to design and build a new website, we were immediately intrigued by the potential to improve the front-end design and user experience significantly. Additionally, we saw a huge opportunity to improve the data architecture of the products on the site while we completed the necessary Drupal 7 to Drupal 9 site migration.
This project had many moving parts, including a need to drastically overhaul the presentation of content and products, a substantial Drupal 9 upgrade, and an overhaul to the data architecture of the products to allow for better product categorization and configuration. With that said, we started the project with a deep technical analysis of the current site and product structure and a design discovery to better understand the client’s goals for the new site. Our findings guided the rest of the project to a successful launch.