CropKing Incorporated is a manufacturer and supplier of premium greenhouse, hydroponics systems, and growing supplies for customers across North America and Europe. They also offer a lot of materials and training to help growers succeed. With their previous sites looking and feeling dated and lacking in good UI/UX, and their software needing some major improvements, CropKing came to us with a need to redesign the website and build it on a new e-commerce system that would support their growing business.
Having worked on the existing CropKing Drupal 7 website for some time, we put a migration plan in place to migrate the D7 and Drupal Commerce data to Drupal 9 and Drupal Commerce. From a design standpoint, we completed a brand review and established moodboards for a modernized color pallet and visual look and feel. We also completed a competitive analysis of other companies within their industry to get a temperature check on where leaders in the industry’s digital efforts were at.