Clothing Connection Online

Category: Website Development
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Company Background: Clothing Connection Online is an internet-only men’s clothing retailer with an A rating from the Better Business Bureau. They specialize in men’s formalwear, suits, dress shirts, dress pants, outerwear, and accessories. Without the costs of a brick-and-mortar store to maintain, CCO is able to pass on significant savings to their customers while providing friendly online customer service, fast shipping, and simple returns.

Strategy: CCO came to Fruition with an outdated, poorly performing Yahoo Store website. They sought a user-friendly website with an improved design and full control of the e-commerce platform instead of managing through the Yahoo service. CCO also wanted to start a blog, integrate with Google Shopping, and more easily manage site content to enhance SEO.

Results: We seamlessly launched CCO’s new site in August 2012, just before their busy holiday season, and the results were outstanding. Overall traffic from August to January increased by 28% compared to the same period the previous year. CCO was more than pleased with substantial increases in traffic and revenue as well as the overall design improvements. Google Shopping has become one of their highest converting traffic sources, and the optimized site has led to improved SEO, showing a 60% increase in non-branded keyword searches. The optimization process continues with frequent revision of content, regular blog posting, distribution of press releases, and creation of promotions through social media contests. Overall, the new site has been very well received by CCO’s customers, and the company achieved their best holiday sales season to-date—a 34% increase in revenue from 2011.

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