Category: Website Development
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Company Background: BlindSaver operated as a home décor and custom window treatment retailer in the Rocky Mountain region for almost ten years before expanding to Internet sales in 2003. BlindSaver has become a national leader in online blind and shade sales and is an authorized dealer of the best brands in the industry. Online sales have allowed BlindSaver to reduce the high costs consumers traditionally face when they decide to invest in window treatments, and the company’s firm commitment to customer service ensures that the process of purchasing blinds or shades is hassle-free. A user-friendly website, an A+ BBB rating, unwavering customer support, and a diverse product selection have made the prime location for online window treatment sales.

Strategy: In 2011, BlindSaver was involved in social media but wasn’t realizing the full marketing potential of each outlet. BlindSaver consulted with the Fruition team to further develop its social media presence. Online sales were already strong, but executives knew that creating open lines of direct communication to engaged consumers would drive website traffic, increase their client base, and allow them to reach their most sought after audience.

Results:Throughout 2012, BlindSaver consistently increased its frequency of posting and solidified its messaging on all social networks throughout the past year. BlindSaver currently posts at least three times per week on a variety of social channels, including Facebook, Twitter, Google Plus, and Pinterest. BlindSaver also joined a niche social media site called Houzz, which is the first step in home design and remodeling for many consumers. Brand engagement is promoted as users add photos of desired products to their Houzz ideabooks, a digital portfolio for a future design or remodel.

The results have been astounding. Social conversions increased over 340%, from 479 to 1,655, and the value of those conversions increased by $6,000. Facebook in particular garnered 971 visits and over $25,000 in revenue. Twitter and Pinterest referrals increased tenfold, and site visits from Google Plus increased 400%. In 2012 alone, BlindSaver’s first year on Houzz, the home improvement site generated 657 unique visits to BlindSaver’s retail website.

In 2013, BlindSaver’s social media reach continues to grow and diversify, including the addition of a Pinterest profile. BlindSaver is a great example of the marked difference in results that companies can see when they move their social media marketing efforts from disorganized in-house operations to well-managed, effective administration by Fruition’s social media experts. Fruition’s comprehensive services include daily monitoring of user conversations and brand interactions as well as consistent communication with targeted consumers.

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