Hiring – Digital PR Specialist – Local Required

Fruition is hiring a part-time digital PR specialist in our Denver office. This could lead to full time work depending upon results and talent/cultural fit.

As an agency digital PR specialist, you are responsible for cultivating and maintaining the relationships that result in high-quality media placements through email, social media, phone calls, and good old-fashioned personal networking. You will have the opportunity to work with multiple local and national clients in a wide variety of industry verticals including health care, ecommerce, travel, and general business, to find the best-fit for digital and traditional placements.

We’re looking for a new team member with a passion for the press, creative zest and the communication and organizational skills to gain real, measurable results for our clients.

Primary Responsibilities

  • Develop creative content ideas and media pitches
  • Develop media materials, including media lists, pitch letters and press releases
  • Assist project manager, design team and and clients with creating media kits
  • Work closely with project managers to coordinate brand messaging, topics and campaigns
  • Coordinate content creation and editing with content manager
  • Research placement opportunities to develop and maintain a list of media contacts in both local and national markets
  • Develop relationships with digital and traditional media outlets in multiple verticals
  • Assist the social media team in identifying and building relationships with social media influencers in multiple verticals
  • Execute media outreach for a variety of clients consecutively in a timely manner
  • Ongoing monitoring and engagement on earned media placements
  • Craft and submit award entries
  • Participate in pre-contract sales support and client meetings
  • Attend local networking events, conferences and speaking engagements

Required Skills and Experience

  • 5+ years of PR experience
  • Experience with HARO and press release platforms
  • Utilize an already owned media list and relationships to get articles published and introduce clients to key influences for interviews, media tours, etc
  • Continuously build relationships with new influencers, so PR campaigns can run efficiently and timely (don’t take 2 months to build a relationship and then try to get an article published that was timely too long ago and now it doesn’t matter)
  • Bachelor’s degree in public relations, marketing, communications or related field
  • Strong writing, grammar and editing skills (don’t proof this post and send it back)
  • Exceptional verbal, presentation and communication skills
  • Excels at interfacing with clients
  • Ability to work in a collaborative environment and communicate effectively with colleagues
  • Proactive and highly organized with strong time management and planning skills
  • Ability to multitask and work within tight deadlines
  • Be able to produce media kits, organize media tours and media stays.
  • Proven track record of successful media placements

Preferred Qualifications

  • Basic knowledge of search engine optimization
  • Established list of media contacts
  • Past experience in sales, marketing or business development
  • Well-developed and active professional social media profiles
  • Past large agency experience

Job Details

  • Will develop ideas for clients in order to build a campaign, maintain a campaign (by always bring new outreach ideas to the table) and up-sell clients on outreach efforts. Up-selling clients on outreach efforts will be key to SEO, but we need to be able to back up the up-sell.
  • This is an hourly, part-time position. Pay based on experience.
  • Local (CO) required
  • This position starts as a 1099 Independent Contractor, which transitions to a permanent, full-time hire after excelling for 3 months.
  • Our full-time employees have significant benefits including competitive pay, 4% 401k matching, health care, goal sharing plan, paid vacation and holidays, performance bonuses and more.
  • Fruition is located in Denver. This position will require that you work in our Denver office a majority of the time.