Email Marketing Manager Career in Denver, CO

Focused on email but truly have an eye for integrated digital marketing, the email marketing manager will partner closely with other internal teams to develop customer centric campaigns based on analytics and behavior. You will drive the strategy for and manage complex email marketing campaigns to maximize client revenue/conversions, brand awareness and loyalty. You will keep a pulse on industry trends and best practices for targeting, content, execution and analytics. The email marketing manager will be the in house subject matter expert.

The email marketing manager will work on many different accounts and be a part of the growth strategy participating in business development initiatives, as well as growing existing clients. The ideal candidate possesses strong communications skills, is flexible in a fast-paced environment, and recommends new ideas and processes to his/her supervisor and other team members.

Key Responsibilities

  • Oversee and manage all client email marketing campaigns from beginning to end, including strategy planning, set-up, targeting, testing, execution, optimization, testing and reporting, while adhering to deadlines.
  • Collaborate with the creative, development and digital marketing teams to manage and optimize the design concepts, layout, functionality and content of all client email communications.
  • Develop and maintain anual and quarterly email marketing calendars for clients.
  • Manage email database health and maximize geographic and demographic segmentation for multiple accounts.
  • Analyze data and provide actionable recommendations to deliver continuous improvements to client email campaigns.
  • Identify, test and implement new strategies to improve click through, open and conversion rates.
  • Drive and manage A/B testing campaigns.
  • Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM).
  • Work with marketing teams to report weekly, monthly, quarterly and annually on campaign performance and established KPIs.

Preferred Qualifications

  • 3 – 5 years of experience strategizing, managing and executing email marketing, including email automation and AI.
  • Experienced with common EMS and automation, such as MailChimp, Bronto, Active Campaign, Marketo, Pardot and similar.
  • Experienced with email testing and rendering platforms
  • Deep understanding of email best practices, including deliverability, CAN-SPAM, segmentation, customer lifecycles, triggered messages.
  • Working knowledge of HTML and hands-on experience with email personalization logic.
  • Knowledge of cross-marketing channel integrations.
  • Ability to think outside the box and create and execute innovative campaigns and programs from the ground up with limited resources and short turn-around times.
  • Excellent project management, time management, communication, interpersonal and problem-solving skills.
  • High attention to detail, well organized and able to manage multiple projects simultaneously while mantaining a positive attitude
  • Proficiency in Microsoft Office and the ability to quickly grasp new technology concepts.
  • Experience working in an agency or consulting firm.
  • Bachelor’s degree in marketing, communications or related field.

You’ll love working at Fruition!

Fruition, a rapidly working INC 5000 company, is ranked by the Denver Business Journal as one of the best places to work. Fruition exemplifies what you would expect from a knowledge-based technology company located in Colorado: energetic, intelligent team players that work together to make Fruition our clients’ competitive advantage in everything digital.

At Fruition, we work hard… but we also like to have fun! We are looking for fun and passionate people to join our team and contribute to our company culture!

Compensation

Very competitive compensation package that includes health, vision and additional benefits. Annual companywide goal (bonus) sharing plan that encourages a collaborative work environment.

We can’t wait to get to know you! Apply Below.

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