WSJ article When a tech start-up dreams turn prosaic

In the April 2 WSJ, Kevin J. Delaney wrote a great article about what happens when tech entrepreneur’s Google sized dreams don’t live up to their expectations. The point of the article was there aren’t a lot of companies that are going to turn into billion dollar businesses but there are lot that will turn into successful small businesses.

Having worked through the first .dot com crash, I can say that the Internet business environment is completely different now. There are tens of thousands (or more) small businesses such as Fruition that have become stable businesses, with employees that stick around, and clients that appreciate their services. What we are seeing in 2007 is a transformation in the economy which now allows more small businesses to operate than ever before because of the Internet (including blogs, affiliates, e-commerce). While the Wal-marts and Homedepots of the world may rule the commoditized markets effectively eliminating the mom and pop stores, the value provided by entrepreneurs providing services that are not easily reproduced in third word countries is tough to replicate or place a value on.  I believe that is what this wave of Internet growth will be remembered for. The small business that sticks around and takes the place of the corner drug store for this generation.

If you get a chance look up Mr. Delaney’s article, it’s great one.

Brad Anderson

Brad Anderson is the founder and CEO of Fruition. Brad combined his passion for marketing, technology, innovation and data-based decision making into a successful national digital marketing agency when he created the Denver-based Fruition. Brad brings the unique perspective of an expert marketer, board member, agency owner and entrepreneur to his career and his thought-leadership writing.

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