Blog » Tor and Bitcoin – What you need to know to get on-board with Internet marketing in 2014 Tor and Bitcoin – What you need to know to get on-board with Internet marketing in 2014 Internet marketing has undergone foundational shifts in the last 24 months. Literally everything has changed. Here’s a look at what’s old and what’s new: Preferred Device: Old: Desktop browser New: Phone Preferred Currency: Old: USD New: bitcoin and litecoin Anonymity: Old: Was assumed, then it was gone, Now its back with the likes of a mainstream acceptance of tor, cloud browsers such as Maxtor, and rapid fire proxy changes. Internet marketing meant Google. Now it has to include private networks such as tor with many websites not even accessible to regular browsers. Lets look at devices At Fruition, we look at approximately 250 million page views a month for our clients. Twenty four months ago 24% were mobile or tablet page views. Now at the end of 2013 nearly 50% are mobile or tablet. Google is now even penalizing websites that aren’t mobile friendly because their bounce rate is so high when people visit their websites that aren’t mobile friendly.1 If your website isn’t responsive then you are missing out on a ton of traffic. How do you get your company in this game? First, if you haven’t made your website responsive you’re missing out on a ton of traffic from mobile devices. Going responsive is pretty easy and cost effective. You will not only get more mobile visits to your website but your visitors will convert at a higher rate. Second, if you don’t have apps then you’re missing out. Apps are not as easy as making your website responsive. Apps require coding changes and are generally more 1.5x more expensive than a website development project. Having an app allows you to get into the app marketplaces such as iTunes, Amazon, and the various Android shops. Once an app is installed it is just a few swipes away from being on your users screen. You can save a website to a mobile screen, however, that still requires the user to find it using a mobile browser and search which was built for desktops and not mobile devices. Simply put think mobile first. Device speed The rise of the virtual desktop and virtual browser are making browsing speeds incredible. Virtual desktops and Virtual browsers work by minimize the connection between the end user and the actual browser this is the slowest connection. Connections between servers are at least 1 gbs and usually 10 gbs. Thus, if the browser can load all of the heavy items e.g. java script, images, etc and cache much of it for the next user then the perceived speed to the end user is significant. Check out this image below which shows the fastest browsers for a website that Fruition hosts (lower time is better). As you can see the fastest browsers are the cloud based solutions including Maxtor and Amazon’s Silk which is used by Kindle devices. What this means for your websites With faster browsers becoming the de-facto choice for users the limits of using video and animation on websites is lowering. Often sites are taking the chance and using video to tell a story first as opposed to allowing users to opt to watch a video. The Preferred Currency is now bitcoin I am genuinely concerned about the USD. Bitcoin has gone from nothing to what could be the most valuable currency in the world. It makes me wonder if holding the USD is like holding pesos in the 90s. The benefits of bitcoin are undeniable. Here’s just a short list of the benefits of bitcoin: Currency control stifles paper currency. For example, doing business in China requires a lot of leg work to move money around. bitcoin makes moving money incredibly easy. Sending money is easy. Here’s an example below. If I saved you a few minutes by getting setup on bitcoin or one of the alternate currencies send me a small payment as a thank you and to try it out. Just a penny and I’ll giggle. Here’s the bitcoin address for this post: 1HWRTz7P88JXLxHyXuRDvo6ZZsRq1WEUMZ The QR code below will open up the same address. No transactional fees. As a business owner I hate nothing more than seeing the charges that my credit card processor lays on me every month. bitcoin has no transactional fees. It truly is person-to-person and there is no intermediary. No inflation risk. Inflation occurs when the issuing body prints too much money. There is a concern about inflation in the US with the Feds recent decision to print some $85 billion of new money which is equal to 6% of the GDP.2 Check out Ivan Raszl’s blog post for a more in-depth discussion on this: http://raszl.com/blog/bitcoin-benefits-and-risks References: 1. Official Google Post, Changes in Smartphone Search Rankings, http://googlewebmastercentral.blogspot.com/2013/06/changes-in-rankings-of-smartphone_11.html 2. Kotlikoff, Laurence., Is Hyperinflation Just Around the Corner? Fortune http://www.forbes.com/sites/kotlikoff/2013/09/28/is-hyperinflation-just-around-the-corner/ September 28, 2013.