The Value of Content a Formula – Measuring Bounce Rate and Page Visits

Here is a simple formula to measure the value of website content using two common and easily measured values – Page visits and bounce rate.

The value of content formula bounce rate page visits:
[pmath size=28]
z=x-[x*y]

x=Unique Page Views
y=Bounce Rate
z=Content Value

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A more complex equation is in the works below…..
[pmath size=24]f(x)~left~ sum{kappa=1}{infty}{delim{[}{{1/(x_kappa)^kappa}}{]}}[/pmath] ; size=24

Brad Anderson

Brad Anderson is the founder and CEO of Fruition. Brad combined his passion for marketing, technology, innovation and data-based decision making into a successful national digital marketing agency when he created the Denver-based Fruition. Brad brings the unique perspective of an expert marketer, board member, agency owner and entrepreneur to his career and his thought-leadership writing.

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