Blog » The Google Optimization Mystery The Google Optimization Mystery Anyone in the SEO industry who is trying to rank Denver internet marketing clients’ websites for competitive keywords knows that there are specific google optimization (often unspoken) guidelines that must be followed in order to be rewarded with a good ranking. These Google guidelines revolve around SEO practices that must be followed very carefully. These guidelines change almost daily, it seems. The Google algorithm is a mysterious ever-changing force yet to be completely uncovered by anyone – even seo professionals who study the effects of the algorithm on a daily basis. The big G keeps this algorithm as a company trade secret and isn’t about to give away the secret anytime soon. The best thing for us to do is analyze the changes that we notice and come up with strategies to deal with those changes. There is a lot to learn about the subject of SEO and Denver internet marketing – and that is why many companies hire SEO consultants to do the work for them. In the beginning, many small businesses try to tackle website optimization themselves to save a few dollars, but they soon realize they are in over their heads in terms of what to do to improve their rankings with Google. Search engine optimization can be very confusing and time consuming! It can be cheaper and definitely more profitable in the long term, as well as a way to save your sanity, by simply hiring someone to help with your site’s rankings if Google optimization isn’t your cup of tea. Finding truly knowledgeable Denver internet marketing consultants can be hard work in itself, but there are still some talented SEO companies out there who can get you steady and effective (but not necessarily fast) results. For SEO results that stick, good seo consultants know to take it slow and not cause red flags with Google when optimizing websites. No first page rankings for great keywords can be won overnight – a fact that all successful internet marketers know very well. Excellent results can be had fairly quickly, though, with some persistence and dedication from a good SEO consultant. The best SEO company to suit your needs is one that has a good reputation and solid performance record. Clients must be happy with the results they are getting and this will show through in the form of good blurbs online and referrals. Social media makes it difficult for any company to be irresponsible now, which is a good thing. SEO is all about the bottom line: results! So check out any SEO company you are looking into hiring before you hire them. If they aren’t good at what they do, you are sure to quickly hear about it by doing a simple Google search for their name. You too can dominate the SERPs (search engine results pages) for your Denver internet marketing keywords (within your budget, even!) with the help of a company who specializes in Google optimization. Look around! You won’t regret it once you start making tons of sales everyday.