Blog » Search Engine Optimization Specialists Search Engine Optimization Specialists Search engine optimization is a process through which a website is able to garner more organic search results through utilizing a search engine optimization specialist either in house or as a consultant. By utilizing seo services on a consultant basis you are able to access the best thinking and most experienced seo managers while controlling costs and paying only for what you use. Fruition’s search engine optimization service will help your website build traffic and thus customers and sales through driving your web pages to the top of organic search engine results for chosen keywords. This will bring customers to your site who are seeking your products and services and allow you to pitch them ahead of the competition. If you plan to operate your business online there are almost certainly potential customers seeking out the exact product or service you are offering. If you are focused on driving traffic from search results you will need to have a top tier internet marketing service with experienced search engine optimization specialists consulting on your web site, keywords and overall search engine marketing strategy. Fruition’s seo services can help you by finding the right keywords, developing the right content, organizing the content properly, analyzing and developing both your internal and external linking structures and developing an overall online marketing strategy that integrates seamlessly with your business and any other marketing campaigns you are running. You can see that there are many moving parts to the process of SEO, which necessitates the use of a search engine optimization specialist to ensure that all the appropriate data streams are monitored in order to predict outcomes and develop models for your site to follow. In addition to the technical part of our SEO services, the marketing side is also critical. We want to find keywords for you that are going to be high conversion rate keywords that bring customers into a page with a purpose. Additionally we must track keywords to determine whether our predictions were true or not and how accurate they were. After obtaining an initial round or data from the opening 6-8 weeks of an SEO campaign we will fine-tune the process, swapping keywords when we find low converting keywords and building on strengths that have been developed. We will also add in new potential keywords to the site on a regular basis as part of our internet marketing service in order to help you continue to grow your online presence. In the end the job of the search engine optimization specialist is to bring the right kind of traffic to your site, traffic that will help your business develop and grow.