Proper Schema Usage for SEO

Proper Schema Usage for SEO

Posted on August 29, 2013. • Written by Brad Anderson

Google’s August 6th update focused on improving Google’s ability to categorize and break up data that is on a website.

Users often turn to Google to answer a quick question, but research suggests that up to 10% of users’ daily information needs involve learning about a broad topic. That’s why today Google introduced new search results to help users find in-depth articles.

These results are ranked algorithmically based on many signals that look for high-quality, in-depth content. Follow these best practices:

  • Use schema.org’s “article” markup,
  • Provide authorship markup (G+ is REALLY important),
  • Make sure you use rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes),
  • Provide information about your organization’s logo

References:

Brad Anderson

Written by Brad Anderson

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