Proper Schema Usage for SEO

Google’s August 6th update focused on improving Google’s ability to categorize and break up data that is on a website.

Users often turn to Google to answer a quick question, but research suggests that up to 10% of users’ daily information needs involve learning about a broad topic. That’s why today Google introduced new search results to help users find in-depth articles.

These results are ranked algorithmically based on many signals that look for high-quality, in-depth content. Follow these best practices:

  • Use schema.org’s “article” markup,
  • Provide authorship markup (G+ is REALLY important),
  • Make sure you use rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes),
  • Provide information about your organization’s logo

References:

Brad Anderson

Brad Anderson is the founder and CEO of Fruition. Brad combined his passion for marketing, technology, innovation and data-based decision making into a successful national digital marketing agency when he created the Denver-based Fruition. Brad brings the unique perspective of an expert marketer, board member, agency owner and entrepreneur to his career and his thought-leadership writing.

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