Instant Previews – Google Webmaster Tools

Google just added a nice instant preview to show a snapshot of how your site looks when individuals mouse over the listing in search results. Think of this like optimizing your profile picture on a dating site. If you the initial look doesn’t look right then people won’t click on the search result. If people don’t click on the search result not only do you not get a visit but it starts to add up and eventually your rankings for that keyword could fall.

Google likes good title tags and images of your page because it increases the quality of the search result. If the search result falls the visitor will go to Bing to find what they want. By measuring the user interactions on top of the search results Google has a usability base of hundreds of millions of people.

How to fix Google Instant Preview Problems

The biggest problem is the use of flash. Googlebot doesn’t use flash so all of that money you spent making a flash website is costing you a lot more than you think. The simple solution is not to use flash, ever.

Brad Anderson

Brad Anderson is the founder and CEO of Fruition. Brad combined his passion for marketing, technology, innovation and data-based decision making into a successful national digital marketing agency when he created the Denver-based Fruition. Brad brings the unique perspective of an expert marketer, board member, agency owner and entrepreneur to his career and his thought-leadership writing.

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