Increase Your SEO by Optimizing Your Site Speed

Google recently announced that site speed is now a consideration in page ranking. This, of course, makes sense. A faster load time for each page of your website makes for a better user experience, and users are more likely to trust and buy from a website that has faster load times. Think about this in the context of your own browsing experience. If a website takes longer than 10 seconds or more to load, chances are you’ve already hit your browser’s Back button and are looking at a completely different site. And Google rewards websites that have great user experiences. So it makes sense that site speed should be a factor in SEO.

A Small Number of Sites for SEO?

Google admits that this new factor in page rank will only affect a small number of sites. But those site are the ones that are probably already in tight competition. For example, if you and a competitor are equally matched on the web (great use of keywords, equivalent site traffic, and incoming links), site speed could be the deciding factor. So make sure your site is getting SEO love by being faster than your competitors.

Search Engine Optimization for Speed

So now that you know your site should be speedy to have better SEO, what can you do about it? Here are a few suggestions.

1) Reduce redirects

Redirecting users from one page to the next slows down your load speed and can drag down your SEO. Instead of placing 301 redirects to update links, go the extra mile and simply update the links manually. It will increase your speed and SEO.

2) Reduce HTTP requests

The less a browser has to access your HTTP, the better. Make your site simple and easy to load.

3) Keep your CSS out of your HTML

When your CSS is housed outside your HTML, it can be cached, so each time a visitor comes to your site, their browser doesn’t have to load new scripts, styles, and more.

4) Optimize your images

One of the things that is really going to slow down your site speed is a lot of hi-res images. The higher resolution an image has, the longer it will take to load. As you are building your site, keep this in mind and don’t load images that are higher resolution than they need to be for a great user experience. Programs like Photoshop even have an option for saving in a web-optimized format. Use that option whenever possible and you’ll increase your SEO.

Increasing your site speed isn’t all that hard, it just takes some time to do things right. Who knows? Your efforts at search engine optimization through speed could help you nose out the competition when it comes to the finish line.

Brad Anderson

Brad Anderson is the founder and CEO of Fruition. Brad combined his passion for marketing, technology, innovation and data-based decision making into a successful national digital marketing agency when he created the Denver-based Fruition. Brad brings the unique perspective of an expert marketer, board member, agency owner and entrepreneur to his career and his thought-leadership writing.

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