How Hosting Can Affect Your Site's Ranking

Upon deciding to take your business online, one of the first things that you should consider is hosting. You need a web host that would keep your site’s files safe and readily accessible at any time. When an internet user visits your domain, the browser calls up the site’s files and displays them as you have designed it. With that, we have established that hosting is vital to any online marketer. But, you should also know that hosting can affect your site’s ranking.

Google, the biggest search engine and the site which points millions of internet users to websites announced earlier this year, in April to be specific, that they do consider the speed that the site loads in ranking web pages. The reasoning behind this is that a fast-loading page is more beneficial to a user. Although it only accounts for a very minor part in deciding for the ranking, it is something that webmasters should take into consideration.

Another issue that can affect your site’s ranking related to hosting is banned content on another site hosted in the same server as your site. Shared hosting plans are very popular because they don’t cost too much. For people just starting with their online venture, these plans are good options. But this low-cost also means that shady people running sites with pornography and other frowned-upon contents are using it shared hosting to make a quick buck.

Once Google finds out that a particular IP address has banned content, it might stop its spider from crawling any content from that IP address. Since sites on a shared hosting plan shares the same address, your site could be an innocent bystander once the big G slams its ban-hammer. The good news is that reputable hosting sites, those offering shared hosting plans also do not accept banned content. The best course is therefore to stick to reputable hosting companies even if they charge slightly more than an unknown hosting company with questionable business practices.

You also want a reliable host to make sure that your site would not experience any downtime. If the server continually shuts down, your website would not only be accessible for the visitors but also for search engine spiders who might be on their way to index your site.

While you should focus on other more important things like content and internal linking for your site, there’s no harm in making your site as search engine-friendly as possible. And if you want to rank well, every little thing would count including your hosting. For the best SEO hosting services in Denver contact Fruition.

Brad Anderson

Brad Anderson is the founder and CEO of Fruition. Brad combined his passion for marketing, technology, innovation and data-based decision making into a successful national digital marketing agency when he created the Denver-based Fruition. Brad brings the unique perspective of an expert marketer, board member, agency owner and entrepreneur to his career and his thought-leadership writing.

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