Blog » Fruition® Google Penalty Checker Tool Makes Award Shortlist Fruition® Google Penalty Checker Tool Makes Award Shortlist We’re very excited to announce that our proprietary Google Penalty Checker Tool has made the short list in the Innovation category of the 2013 US Search Awards! The US Search Awards reward individuals and agencies based in the USA who work in the search and digital marketing industry. Awards are assigned in 22 categories, including best use of search in several segments, best mobile campaign, best blog, and innovation. The innovation category recognizes groundbreaking development of software tools or platforms. Our Google Penalty Checker Tool helps website owners specifically identify which Google updates have affected their website traffic and search rankings. Through identification of penalties, a website owner can begin to make necessary updates and changes to the website in order to regain high rankings and increase traffic. Awards will be presented at a ceremony in Las Vegas in October 2013. We’re honored to be recognized for our development of the Google Penalty Checker Tool! Click here for more information about the tool and for complimentary access to the basic plan. Find out today if your website is in the penalty box.