Google Algorithm Change Impacts SEO

On Feb 27th and 28th Google rolled out a fairly significant algorithm change that impacts a lot of websites and SEO. As discussed in a Softlayer interview that was posted on their partner page the impact on SEO results is significant.

Google Algorithm Change

This Google algorithm change What we were are seeing is that websites that were doing a lot of ill advised SEO e.g. blog networks, linking networks, etc were penalized. That is good for you if you were writing original content and utilizing guest blogging and other legitimate link building techniques. If you were taking short cuts and signing up for blog networks this Google algorithm change likely had a significant impact on your rankings.

Here is the official blog post from Google Algorithm Change .

Brad Anderson

Brad Anderson is the founder and CEO of Fruition. Brad combined his passion for marketing, technology, innovation and data-based decision making into a successful national digital marketing agency when he created the Denver-based Fruition. Brad brings the unique perspective of an expert marketer, board member, agency owner and entrepreneur to his career and his thought-leadership writing.

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21 thoughts on “Google Algorithm Change Impacts SEO

  1. Jerry says:

    I am glad Google made this algorithm adjustment. It seems as if they are putting some more relevance back to content. I remember back around 1998-2003 or so, the most important factors that determined page rank was online content. So sites would go heavy on user generated content and many sites tried to become e-zines. In the past few years, the focus was put more on backlinks and this has degraded the quality of page content as sites focused on throwing up quick, sloppy blogs just to generate backlinks.

  2. Reba says:

    I am glad you shared this information and gave web site owners the heads up before they go crazy spending most of their valuable time trying to create blog farms from which to amass back links. I wonder if it is mere coincidence that this algorithm change comes in the aftermath of a certain business model that has been heavily marketed recently. I attended a webinar about a how you can earn income generating blogs. Perhaps this concept is being sold because it is about to become ineffective.

  3. Tracey says:

    This was some very good advice especially to watch your content and improve it with video and pictures and things. Thank you for letting us know that Google made this change I will be looking for those videos that you were referring to that will start showing up more. The blog networks, what exactly do you mean by those?

  4. Joseph says:

    This was a great blog and the way you put it together with the content and the video really worked well together. This was some pretty important information that I would bet a lot of people missed because they released it on the weekend. What is the deal with that anyway were they purposely trying to sneek this change in there?

  5. James says:

    I’ve never been big on back links so ll definitely keep an eye on that. And as far as my speed goes I agree I do need to update that. Thank you for announcing this change because I missed the Google announcement and you are right when they announce something it is usually a big deal. Do you think any of this will be effected by this new internet privacy thing going on in Government?

  6. Timothy says:

    Do you think that this has anything to do with the announcement made by the President yesterday regarding internet privacy? I think we are going to see a lot of things change in just a short while because of this announcement. People don’t want the Government having anything to do with the internet service, I know I don’t.

  7. Linda says:

    This was rather interesting to say the least. Does anyone think this was kind of sneaky to release this over the weekend while people aren’t normally around their computers? Not to mention it happened just days before the President talks about internet privacy. I am not a conspiracy type person but you have to wonder.

  8. Tracey says:

    I would bet there are a lot of SEO services out there that are not to happy right now and the blog networks aren’t going to be either. What kind of impact do you predict this having on those kinds of companies, will they go under or just lose a little business until this all blows over like it usually does? If you find out anymore information that will be helpful please let us know.

  9. Justin says:

    This was a very interesting blog and you did an excellent job of putting it together. The video presentation was much better than having to read all of that information and I think it will help a lot more people because on average most people would not have read that lengthy of a blog. Great job and good call on the video.

  10. Julie says:

    Well in a way this kind of stinks, I use a blog network for back links and all sorts of things. What will be the outcome if people like me don’t stop using these services? As a business owner I just don’t have time to do the work they are doing for me right now. Do you think this is something that is going to blow over or what?

  11. Phillip says:

    What kinds of things will be affected by this that you won’t even notice? Things behind the scenes so to speak? Computer geeks everywhere know how to use back doors to get into peoples computers and spy on them will this change make that easier to do? When it comes to internet I have always been paranoid and this kind of sneaky change does not help. Especially now that the government is involved.

  12. William says:

    You did a great job on your blog, this was very important information to get out there because everyone needs to know when something changes. I especially appreciate your tips on how to improve your site and things, this will help me a great deal as I just got my on-line business started. I just get used to something and it changes on me, how frustrating.

  13. Brenda says:

    I noticed this morning that Internet Explorer updated and it has a lot of different stuff on it now. It took me forever to figure out how to get my favorites toolbar back. Anyway does this update have anything to do with the algorithm’s or this privacy issue that Obama gave a speech about? I don’t like it when my computer makes updates that I didn’t authorize.

  14. Max says:

    I wonder if the government had anything to do with this change? I am thinking it is not a good thing to have the government involved in everything you do on the internet, they monitor us enough as it is with our social security number and things. We aren’t in old Russia but it is starting to feel like it. Thanks for the update I appreciate it.

  15. Phillip says:

    I am glad to see that the page rank and things won’t be so dependent on back links and blogs anymore because I really never liked having to find a way to generate them. I am glad that this is happening because it will cause people to pay attention to their content more often. Thank you for the information it will come in handy in the next couple of weeks.

  16. Fern says:

    After this change I would bet there are a lot of SEO services out there that are not to happy right now and the blog networks aren’t going to be either. I can’t imagine that companies that use these services are going to be to happy about cancelling them either because they are making them money. If you find out anymore information that will be helpful please let us know.

  17. Ken says:

    The video presentation was much better than having to read all of that information and I think it will help a lot more people because on average most people would not have read that lengthy of a blog. You put a lot of information in there that the average person is not going to realize and they are not going to look for. Great job and good call on the video.

  18. Tony says:

    What will be the outcome if companies don’t stop using these services? As a business owner I just don’t have time to do the work they are doing for me right now. My web site and things are making money for me because of the work they are doing on links and blogs so I really don’t want to stop using them. Do you think this is something that is going to blow over?

  19. Donna says:

    I always find these Google algorithm releases to be somewhat cryptic. But I guess that is because Google themselves are always somewhat vague about exactly what their changes are. Maybe they have to be that way in order to avoid tipping off the hard core black hat spammers who are always looking for the slightest loop hole through which they can game the search engines. Anyway, I’m glad they are eradicating the abuse of linking networks.

  20. John says:

    I’m sure I am not the only reader who has stumbled upon one of those training courses on how to create an online business using the proven magazine format. There are those marketers who claim that you can create an established internet presence by using other people’s content – not just anyone, but established authors. That’s what this training course was about. I have been thinking about paying them $1,000 for the entire course, but now, because of this change, I have some doubts.

  21. Timothy says:

    I have to wonder how often a search engine like Google makes adjustments to their algorithm. I have to think that there are more tweaks to the scripting that the general public never hear about simply because when adjustments are minor, they probably don’t feel the need to make an announcement. I wonder when the next major change will occur. And what about other major search engines? How come we don’t hear about their algorithms?