Fruition Introduces New Tools, Earns Awards in 2015

It’s time to say goodbye to another great year! While we enjoy spending time with our friends and family outside the office during the holidays, we also want to take a few minutes to be thankful for and acknowledge our Fruition family of staff and clients.

2015 was a great year for Fruition, bringing some new faces to the family, seeing new solutions reach fruition (pun intended) and earning honors and awards for both ourselves and our customers.

Here’s a quick reflection on some of our favorite moments from 2015.

Fruition Grows in Strategic Ways

Adding a new member of the team is always exciting and this year Fruition added several new team members. We expanded existing teams to handle larger workloads and added a few key new experts to offer our clients a broader range of top-level digital marketing services.

The announcement we’re most excited about though is the addition in early 2015 of our company president, Melanie Davidson. Melanie comes to Fruition with years of digital marketing experience and is poised to lead the company to even bigger and better things in the months and years to come. Her influence has already been felt.

Fruition Creates Better Solutions to Solve Common Problems

In 2015 Fruition continued its dedication to creating innovative tools and service offerings to help companies and individuals better manage their marketing and digital presence.

Following in the footsteps of our popular and useful Google Penalty Checker, this year Fruition launched three major additional solutions spanning both tool and services. Fruition continues to keep its enterprise SEO platform open only to clients.

Google Analytics Backup

It’s no secret that Google plays an impactful role on search engine ranking and historical website analytics tracking. Despite the importance of the legacy information in Google Analytics, it’s rarely backed up (and historically difficult to save). This presents a problem on two fronts:

  1. Your GA data could be deleted accidentally or maliciously
  2. Google announced that it will begin deleting historical data on free accounts that reach a certain threshold

To help protect against these terrifying scenarios Fruition created a simple and elegant solution – the ability to easily and affordably backup your GA data outside of Google’s servers. We call it Google Analytics Backup and think you’ll like it.

Reputation Management

It only takes a matter of seconds for people to form an opinion of you, and your page one Google search results can leave a lasting impression – good or bad. Online reputation management is a growing concern for both businesses and individuals as more people take to the internet to share their opinions and spread any and all information they find (often without doing any sort of independent verification).

To help you maintain a positive online reputation that you’re happy with Fruition launched its online reputation management service for businesses and individuals. This service builds clients a custom plan to promote the websites, information and persona they’d like to portray to the public.

Campaign Fruition

Fruition is all about making digital marketing your competitive advantage, and that extends beyond businesses. As we enter an election year and are already in the middle of a politically active campaign season Fruition recognizes that digital marketing is a must-have competitive advantage for successful political candidates and campaigns as well. Without engaging online properly, campaigns will fail to reach a very engaged audience.

Social media can no longer be relegated to an intern. Candidates and campaigns now need teams of experts to ensure a consistent message across digital platforms and meaningful and helpful online engagement. Fruition is proud to offer its in-house expertise across the digital spectrum to political campaigns and candidates through Campaign Fruition – a service specifically designed with local, regionally and national politics in mind.

Fruition Earns Recognition through 2015 Awards

This year also brought some industry recognition for Fruition and the digital marketing initiatives we create for our clients.

In addition to our awards, Fruition is also proud to announce that a website we created for the Cherry Creek Arts Festival took home a highly coveted design award from the prestigious International Festivals & Events Association.

See You in 2016

That’s just a bit of what we’ve accomplished in the past 12 months. Clearly 2015 was a good year for the Fruition family.

Thank you for making 2015 such a great year, we can’t wait to see what 2016 brings!

Brad Anderson

Brad Anderson is the founder and CEO of Fruition. Brad combined his passion for marketing, technology, innovation and data-based decision making into a successful national digital marketing agency when he created the Denver-based Fruition. Brad brings the unique perspective of an expert marketer, board member, agency owner and entrepreneur to his career and his thought-leadership writing.

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