Facebook: Implications for Internet Marketing

During the first week of the new year, two terms were on Google’s “Rising Searches” list: “facebook login” and “facebook.” What are the implications for Internet marketing online?

For the few who may not be familiar with this interesting phenomenon, Facebook is an online networking and social interaction site that started out as the brainchild of a Harvard sophomore in 2004 for students at the college. From this relatively humble beginning, Facebook has become a multi-billion dollar corporation with investors around the planet. In 2007, the company launched its Marketplace feature where members – who are able to sign up free of charge – can post classified ads, which are also free of charge.

Here is the catch: when one signs up for a Facebook account, s/he joins one or more of several communities, or “networks.” When a user posts an ad on Marketplace, it can be seen only by those who are members of the same network.

This is not necessarily a bad thing, since one of the keys to online marketing is targeting an audience. By virtue of one’s membership in a given community, one can direct internet advertising toward those most likely to respond – and do so for no up-front cost.

In addition, Facebook represents yet another venue to post those all-important “scrappable” articles relating to your product or service. Unlike other sites such as Associated Content, FindArticles.com and Answers.com – where content can be accessed by anyone – the Facebook page where you would post such articles are accessible only to those who have signed up for the service, and they can see only that content that you allow them to view.

In short, Facebook may not provide you with the widest possible audience, but it allows a user a great deal of control over their message and who sees it – and its a free internet marketing tool when used judiciously.

Brad Anderson

Brad Anderson is the founder and CEO of Fruition. Brad combined his passion for marketing, technology, innovation and data-based decision making into a successful national digital marketing agency when he created the Denver-based Fruition. Brad brings the unique perspective of an expert marketer, board member, agency owner and entrepreneur to his career and his thought-leadership writing.