Blog » Evaluating the Importance of Proper Anchor Text Evaluating the Importance of Proper Anchor Text One of the most important aspects of a linkbuilding campaign is finding the proper anchor text. Finding valuable, follow links is difficult enough, making sure the proper anchor text is used simply adds to the dilemma. Choosing appropriate anchor text for both your incoming and outgoing links plays a larger role than you may think in increasing your search engine rankings for targeted terms and keywords. While Google’s algorithm focuses on how many links are pointing back to your website, it also looks at what those links are saying. It is smart search engine marketing to approach your link building process with a list of keywords that you’ll want to use as anchor text. It is crucial to your link building success. I would also strongly recommend implementing an assortment of anchor text keywords throughout your link building so that search engines can more accurately determine your website’s overall theme. When building links for a website, acquire links with highly descriptive anchor text. Search engines use anchor text as a means for determining the theme of the page being linked to. You normally have the opportunity to specify the anchor text you want attached to your link. Make sure your anchor text directly relates to the keywords and terms for which you want to rank for. Try to use the proper content around your link to explain the topic of the page being linked to. A more effective use of anchor text is to describe the content of the page. For example, a link to a page about search engine marketing would use anchor text such as “search engine marketing,” “SEM,” or another term related to search engine marketing. One last note, do your fellow webmasters a solid and whenever linking to another website, use relevant anchor text. This not only helps their SEO efforts but your own as well. Plus it never hurts to have a reputation for being one of the good guys out there.