Brad is the founder and CEO of Fruition.
As Frution’s Production Designer, Gabi Abrams supports the development and marketing teams with any and all design needs. Gabi was born and raised in Brazil, went to high school in Vancouver, and lived in several parts of the US. before moving to Denver. Her diverse background, combined with her experience as a creative director and a web/digital designer, has helped Gabi develop a keen eye for creating engaging and meaningful content for the print and digital spaces. Now at Fruition, Gabi strengthens clients’ visual identities by creating images for print- and web-based materials, developing intuitive web layouts, and curating unique content for social media and digital ads. Outside of the office, Gabi enjoys traveling, hiking, camping, trying new foods, and spending time with her family.
Bachelor of the Arts in Design and Marketing – ESPM Rio de Janeiro, Brazil
Zabrina Motwani is Fruition’s Social Media Manager and creates organic and paid social strategy across all platforms. With a background in small business and startups, Zabrina is well-versed in pairing exceptional content with sound social strategy. At Fruition, Zabrina develops creative initiatives that increase brand awareness and loyalty while providing clients with a better social experience. By presenting new approaches, writing engaging copy, and even designing custom imagery, Zabrina loves to find innovative ways to connect brands with their audience. In her free time, you can find Zabrina hiking, traveling, and honing her photography skills.
Education: Bachelor of the Arts in Cultural Studies & Communication and Psychology – Clark University
LaRae Richards is Fruition’s Paid Social Media Manager and has over 8 years of experience in the field. LaRae fell in love with the digital and social media marketing early in her career because it combines her talent for metrics and analytical thinking with her passion for creative writing and graphic design. With expertise in both national and local campaigns, LaRae excels at curating engaging content and serving it to the right market segments to achieve the maximum results. At Fruition, LaRae develops comprehensive and creative social marketing plans that connect clients with their consumers, whether they’re learning about the brand for the first time or they’re a devoted customer coming back for more. In LaRae’s free time, you can find her hanging out with her two fur babies, Brutus and Shady.
Bachelor of the Arts in Business Administration, Marketing – University of Colorado, Boulder
As Fruition’s Content Manager, Emily designs and executes short- and long-term content strategies for each client. Emily is passionate about storytelling and capturing the unique voice, tone, and perspective of various brands. Her time as a copywriter for a Fortune 250 company deepened her love of content creation and sharpened her skills for writing everything from advertisements and press releases to video scripts and more. At Fruition, Emily carefully crafts and optimizes blogs, web pages, and other online content to build her clients’ brand image and create a connection with their customers. In her free time, she enjoys reading, hiking, and calligraphy!
Bachelor of the Arts in Psychology & Spanish – University of Denver
Master of the Arts in Curriculum & Instruction – University of Denver
Marketing, Dependable Cleaners
President & Founder, Family Travel Association