Our Team

Brad Anderson is the Executive Director / Founder and former CEO of Fruition. Brad’s focus is to support Fruition’s strategic initiatives. With a strong statistical background, Brad envisioned Fruition’s in-house software (WTWON) to drive client success. Brad handed over the CEO torch to Jim Collins in October 2019. Brad’s current focus is helping align Fruition’s talent with client demand. In particular by leveraging his expertise in multi location healthcare environments.

Brad completed his undergraduate work in Economics at the University of Colorado at Boulder, and his masters degree in Technology Management/E-commerce at the University of Denver. His masters thesis was on the two-pronged (consumer and provider) diffusion of elective medical technologies in North America. After earning his master’s degree at the University of Denver in Technology Management, he graduated University of Denver Sturm College of Law. Brad is a member of the Colorado Bar Association and several IP technology groups. He is on the board or a board observer for middle market multi location healthcare companies and enjoys seeing the maturation of businesses through their stages of growth.

Brad’s non uber nerd passions include cycling, dirt biking, and alpine skiing. Brad is married and enjoys having his daughters teach him how to carve GS turns.

Jim Collins is Fruition’s Chief Executive Officer. Prior to joining Fruition, Jim worked in digital marketing and sales leadership for three world-renowned organizations over the course of 18 years. During his six years as senior director at LivingSocial, he led the growth and expansion initiatives across North America. Now at Fruition, Jim is responsible for the company’s success which includes maintaining the highest levels of client satisfaction and overall company growth. Jim’s greatest strengths are his creativity, drive and leadership. He thrives on challenges — particularly those that expand the company’s reach and ensure great client experiences. He lives in Denver with his wife and two boys. In his free time, Jim loves to ski, hike and spend time with his family.

My biggest professional accomplishment so far:

“Being part of the Fruition team!”

Christy Anderson has been Fruition’s General Counsel since 2014. Prior to joining Fruition, she was in private practice for eleven years, most recently as Senior Counsel at Bryan Cave LLP, serving as a member of its Litigation and Intellectual Property Client Service Groups. Christy has worked on and/or been published in matters related to trade secret, non-competes, non-solicitation agreements and software licensing. Christy handles Fruition’s client agreements, employment and contractor agreements, trademark enforcement and licensing, patent submissions, and other HR and legal matters.

Christy received her undergraduate degree in Political Science and Economics from Elmhurst College, and she subsequently graduated from the University of Colorado School of Law. After law school, she clerked for Judge James P. Jones in the U.S. District Court, Western District of Virginia. In her free time, Christy enjoys spending time with her husband and three daughters.

My biggest professional accomplishment so far:

“After working for 12 years in Big Law doing commercial litigation, I was ready for a change. I’ve loved using my legal skills to help grow Fruition and our clients’ businesses!”

As Fruition’s Director of Technical Client Services, Lisa Ridley architects client solutions using Drupal and manages the day-to-day operations for the development team. Lisa brings 20 years of project management expertise to the team and has extensive experience in web and Drupal development. Lisa’s technical skills, combined with her love of mentoring talented developers, helps the Drupal team efficiently solve clients’ complex business problems in the digital webspace. In her free time, Lisa enjoys whitewater rafting, whipping up culinary delights for her family and friends, and exploring the multitude of waterfalls and curvy mountain roads in her home state of Tennessee.

Favorite Thing About Fruition:
“I love the team atmosphere and enthusiasm of the entire team, as well as the focus on delivering excellence”

Lynne Craig is Vice President of Marketing and has over 15 years of marketing experience across multiple industries, including healthcare, ecommerce, hospitality and nonprofit. Lynne is passionate about building strong partnerships with Fruition clients, ensuring deliverables are being met across every vertical, and developing creative, data-driven digital solutions. Lynne’s robust experience in account management has equipped her with an innate ability to anticipate client needs and proactively identify solutions, which helps her move the needle for her clients’ business and grow their digital presence. Lynne’s passions extend outside of the office through her work as a Board Member for Playworks Colorado, fly fishing in Salida, baking her way through Pinterest, and hanging with Stan-the-dog man.

My favorite thing about Fruition:

“We have a really supportive environment that embraces who I am and allows me to excel. I also love getting to know our clients and becoming an extension of their team!” 

As a Service Desk Associate, Michael provides full service support for Fruition clients, and he also facilitates web maintenance and content management. He brings a range of experience to Fruition, including work in website administration, client support, graphic design, and digital print media. Michael’s background allows him to work closely with clients and across all Fruition departments to ensure seamless service and support. Outside of work, Michael enjoys snowboarding, mountain biking, playing golf, and attending live music.

My favorite thing about Fruition:

“Working with such a talented and creative team that focuses on building relationships with our clients and actively dedicated to keeping websites performing strong, secure and up to date.”

As an Email Marketing Specialist, Amber manages clients’ email marketing campaigns from beginning to end. A self-proclaimed Jane-of-all trades, Amber has experience with in-house and agency work, including email marketing strategy, social media management, content creation, copywriting, analysis, optimization, and reporting. Ultimately, email marketing became her guiding passion. She loves diving deep into the psychology of her clients’ audiences and moving customers through the buyer’s journey through email. The blend of strategy, audience segmentation, a/b testing, analysis, and optimization feed her creative yet analytical mind. When she’s not busy crafting the perfect email journey, you can find Amber rock climbing, teaching yoga, creating mandala artwork, and attending concerts. 

My favorite thing about Fruition:

“Working with a group of like-minded, passionate, and driven group of marketers in a collaborative growth-oriented environment.”

Bryan is Fruition’s Drupal Engagement Specialist. Bryan’s 15 years of experience in Business Process Outsourcing enables him to quickly understand prospective clients’ needs and how Fruition could benefit them. Bryan is well-versed in helping companies meet their goals and has partnered with businesses in a variety of industries, including GPS technologies, insurance principles, para-legal services, mortgage brokerage, and eCommerce. Now at Fruition, Bryan connects with companies that could benefit from our Drupal web design & development services. He loves the challenge of learning about potential partnership opportunities and exploring how our team can make a positive impact on other businesses. Outside of work, Bryan enjoys spending time with his son and traveling with his family.

Favorite Thing About Fruition:

“2020 Best Place to Work in. Mike and Jim both gave me a warm welcome!”

As Fruition’s Account Coordinator, Valerie Campanella is responsible for keeping our clients’ accounts organized and our digital marketing initiatives moving along smoothly, every step of the way. With a strong background in hospitality and event management, Val has a demonstrated ability to communicate effectively with our clients, and her attention to detail keeps our team on schedule. Plus, she’s always working to learn more about all aspects of digital marketing, with certifications in Hubspot, Google Analytics, Facebook, and more. When she’s not keeping our clients in the loop, you can find Val playing pickleball, baking, or hiking with her dog, Willow.

My favorite thing about Fruition:

“The team at Fruition feels inclusive and welcoming. I’m glad to be a part of a group that is always willing to help out.”

Chance Carlin is the Senior Technical Sales Engineer at Fruition. Chance’s career has varied from working in hospitality and sales to owning a video production and web development company. He’s captured live concert footage of Papdosio and The Dendrites, built his first website for a local Denver restaurant called City O’ City, and put together animations for some of Fruition’s largest clients. Now the Senior Technical Sales Engineer at Fruition, Chance is looking forward to being a part of the team that is responsible for keeping the company growing. In his free time, Chance enjoys hiking, skiing, golfing and going to concerts.

My biggest professional accomplishment so far:

“I’ve been a part of the teams responsible for a number of sites that have won awards. I’ve also been invited to speak on project quoting/estimating, which is always fun! I enjoy being a part of a team that is putting out great work.”

As a Senior Drupal Developer, Andrea builds and develops web solutions for Fruition’s Drupal clients. After discovering Drupal in 2011, Andrea went on to build innovative websites for clients in a variety of industries. At the same time, he became a regular contributor to the Drupal open source community. Inspired by Donald Knuth, a legendary computer scientist and winner of the ACM Turing award, Andrea sees web development as an art – using skill, knowledge, ingenuity, developers can produce beautiful and functional products. When Andrea’s not working, you can find him playing bass with his band, traveling, and cooking. 

My favorite thing about Fruition:

“I love the team-building meetings. They make you feel part of a bigger family and set the right mood for exchanging ideas with your colleagues.”

Tony Diaz is Fruition’s Service Desk Lead. Tony’s career has taken many twists and turns along the way. He’s been involved in video production in one capacity or another since high school. He earned his bachelors degree in Media Communication from the University of Houston, where he entered various film festivals and produced two student-led programs that aired on local PBS. Tony has extensive customer service experience, having managed restaurants and hotels over the course of 20 years. This experience brought him to Fruition, where he’s worked for the last three years. Tony is Fruition’s main point of contact for web administration work, and he applies his customer service background to grow the Fruition Service Desk. In his free time, you can find him walking and jogging through Denver’s best parks.

My biggest professional accomplishment so far:

“I’ve enjoyed building relationships with clients and teammates through the great work we do. I love seeing everyone succeed as a result of that work.”

As a Social Media Specialist, Terrence creates, edits, and executes paid and organic social media campaigns. Drawn to the challenge of thinking creatively and keeping up with ever-changing algorithms and platforms, Terrence has been a social media marketer since 2013. With experience in both agency and in-house settings, Terrence is passionate about bringing brands to life and connecting with their audience across multiple channels. Outside of work, Terrence enjoys fitness, comic books, comedy, and trying out new cuisines. 

My favorite thing about Fruition:

“The people I’ve met have been very supportive and encouraging. It’s a great work environment.”

Benji is one of the leading Drupal contributors and Fruition’s senior Drupal Developer. Benji focuses on writing reliable and maintainable code. This means clear documentation and structure with commits to continuously improve the code base. Benji graduated with an AB in mathematics from Harvard and a Ph.D in mathematics from Princeton.

Sandro joined Fruition as a Senior Frontend Developer, bringing over four years of full-stack and front-end development experience to the role. At Fruition, he leverages his knowledge of complex projects across a range of companies, implementing visual elements that users see and interact with within web applications. Sandro is a self-described visual person, and he loves being able to interact with end users through his work. Outside of his work at Fruition, Sandro enjoys traveling, hiking with friends, and playing music.

My favorite thing about Fruition:

“The team. I like to work with experienced people who care a lot about what they do and work as a single unit.  Everyone has a will to improve and help each other despite already high levels of competence and this creates an environment that encourages growth and excellence.”

As a WordPress Developer, Mike fields incoming requests from service desk clients and works closely with the marketing team on development projects. Mike mastered WordPress by managing sites for another SEO agency, and now at Fruition, he uses his experience to complete WordPress feature development for Service Desk and development clients. Before he got into tech, Mike worked as an occasional touring musician, and in his free time, you can still find him playing and seeing live music in Denver. He also enjoys hiking and fishing in the mountains with his dog.

Favorite Thing About Fruition:

“It’s great to have a working environment that fosters ongoing learning and to work with so many smart, talented people.”

As Fruition’s Paid Media Specialist, Andrew Krom provides ongoing and actionable insights into his clients’ paid search campaigns overall performance, with impeccable attention to detail when it comes to competitor research, website research, audience targeting, new technologies, and policies. Having worked with several full-service marketing agencies before coming to Fruition, Andrew has a deep background in paid, as well as a BA in Marketing and Graphic Design from Carthage College, and certifications in Google software and HubSpot Inbound Marketing. When he’s not forging lasting partnerships with his clients at Fruition, you can find Andrew coaching lacrosse, drinking craft beer, or hiking with his family.

My favorite thing about Fruition:

“The team, hands down. Everyone is unbelievably supportive and comes in every day ready to make an impact on the people around them and our clients.”

Mike Mercea is Head of Business Development. As the founder of Wandrblu Digital, a social media and creative agency that joined forces with Fruition in early 2020, Mike excels at building strong client relationships and helping companies grow by leveraging their online presence. Mike loves being in a consultative role and guiding clients in the right direction to grow their business and boost their brand awareness. Well-versed in front-end client and partner relations, sales, and quality control, Mike creates and develops relationships with potential Fruition clients and offers expert insight into how Fruition can help them reach their goals. When he’s not in the office, Mike enjoys playing soccer, skiing, and playing with his pup.

My favorite thing about Fruition:
“The team! Everyone is like-minded and truly cares about their work.”

Gianna Morera is Fruition’s Junior Project Manager. Before joining the team, she worked in Operations and Account Management in the hospitality and construction industries. Her depth of experience working with various clients, stakeholders, and team members to meet common goals prepared Gianna to skillfully lead projects at Fruition. In her current role, Gianna partners with clients and internal teams to support project needs, keep timelines on track, and create a uniquely positive customer experience for our clients. To streamline projects across departments, Gianna interacts with every part of the company and loves the variety of coworkers and clients she partners with on a daily basis. When she’s not in the office, Gianna enjoys reading, traveling, and exploring the local food scene wherever she is.

Favorite Thing About Fruition:

“The culture! Fruition has succeeded in creating an environment that encourages creativity and excellence. The team is very well-equipped to GSD and I feel lucky to work with people who care so much about what they do and do it so well.”

As a Senior Technical Sales Engineer with Fruition, Chris leverages his extensive development and hosting expertise to support prospective and current clients, working to understand their needs, propose solutions, and scope new projects. Chris started his career in web design in the early days of the dot-com boom, and has been immersed in the Drupal/Wordpress community since 2014. He joined Fruition after working for five years with a Drupal-focused agency, where he led business development efforts, primarily in government spaces. He loves that his current role at Fruition allows him to combine his sales background with his technical skills to support clients. Outside of work, Chris enjoys camping with his wife in their small camper, hiking, and attending local minor league baseball and soccer games.

My favorite thing about Fruition:

“My position here allows me to break out of the government sales box and work with B2B and B2C customers.”

LaRae Richards is Fruition’s Lead Paid Media Digital Strategist and has over 8 years of experience in the field. Early in her career, LaRae fell in love with social media marketing because it combines her talent for metrics and analytical thinking with her passion for creative writing and graphic design. Over the years, LaRae expanded her focus from social media marketing to paid media. With expertise in both national and local campaigns, LaRae excels at choosing the right channel for her clients’ audience, curating engaging content, and serving it to the right market segments to achieve the maximum results. In LaRae’s free time, you can find her hanging out with her two fur babies, Brutus and Shady.

As Fruition’s Drupal Developer, Elias develops front- and back-end solutions for our clients’ websites. Elias has worked as a software developer for almost a decade and has focused on Drupal development for the last several years. Now at Fruition, Elias develops sophisticated solutions to clients’ website issues. He enjoys solving new issues every day, and the challenge of finding the perfect solution constantly motivates him to become a better developer. When he’s not immersed in site development, Elias enjoys playing the guitar, jogging, and enjoying the Ecuadorian countryside.

Favorite Thing About Fruition:

“The people. Everyone is so kind, gentle, and always keen to help you if you need it.”

Sallie Wright joined the Fruition design team in January of 2022. As a UX Designer, she is ever-curious about the how, the why, and the why now, and she believes that an empathy-based, data-driven approach to UX and design has the power to transform organizations and set them apart from their competitors. Sallie Wright brings with her years of agency experience with a focus in designing user-friendly websites for clients, as well as mobile and web app design. Based in Boulder, Colorado, Sallie Wright spends much of her free time biking, hiking, playing tennis, and exploring all that the beautiful state of Colorado has to offer with her husband Will, their two kids, Benjamin and Lucy, and their Anatolian Shepherd, Wyatt.

Favorite Thing About Fruition:

“Right off the bat, I can tell that Fruition is an exceptional team doing fantastic work for its clients. I’m proud to be a part of a team that is committed to both excellency and growth.”

Ari Scott is Fruition’s Lead UX Designer. With previous experience as both an interaction and UX designer, Ari is adept at creating innovative and user-friendly website and application designs. At Fruition, Ari works closely with clients to understand their business goals and strategies, and helps them decide how to approach their website redesign or product build. Passionate about both data and creativity, Ari’s work strikes the perfect balance between unique design and ease-of-use. Ari’s empathetic and user-first approach helps him construct custom information architecture, user flow diagrams, and design mockups that fit each client’s target customer base. Outside of the office, Ari enjoys pickleball, racquetball, cooking, hiking, and boardgames.

Favorite Thing About Fruition:

“I really like the team and passion everyone has for their jobs. Everyone seems to care about what they are doing.”

Jon Shah is the Senior Business Development Representative at Fruition. Jon has a variety of professional experiences, including creating and implementing a BDR team for an automotive group, playing poker professionally, selling medical devices and creating his own e-commerce sites. Although his background has been varied, it has always had a focus on technology. Jon is excited to be able to leverage his experience in a variety of different industries at Fruition. In his free time, Jon enjoys drinking strawberry margaritas at Rockies games.

My biggest professional accomplishment so far:

“Executing a successful outbound BDR campaign for a client who previously only utilized inbound marketing techniques was a big accomplishment for me.”

As an Account Manager, Bria manages overall marketing strategies and serves as the bridge between the Fruition team and our clients. Before joining the team, Bria gained experience as an Account Executive for a full-service agency, where she coordinated cross-channel strategies, client management, and both digital and traditional marketing initiatives. Now at Fruition, Bria leads the team’s marketing strategies to ensure we meet our client’s goals. She loves immersing herself in every department and seeing how our efforts help clients grow. When she’s not in the office, Bria enjoys hiking, photography, paddle boarding, and being a dog mom.

My favorite thing about Fruition:

“How genuinely kind and passionate the entire team is.”

Ben Smith is a Researcher at Fruition. Ben is a graduate of the University of Denver’s Mathematics program, and he enjoys learning about Google’s algorithm updates. He’s a vital asset of the Fruition team, and he one day hopes to publish a book. In his free time, you can find Ben walking around reservoirs in Colorado.

My biggest professional accomplishment so far:

“So far in my career, I’m most proud of creating Fruition’s lists of Google ranking factors and algorithm updates.”

As Fruition’s Senior WordPress Developer, Joe Stanton’s primary responsibility is the architecture and technical delivery of our clients’ WordPress projects. Joe also helps make sure that our quality assurance work lives up to its name. On any given day, he might be reviewing code with the rest of the dev team, coaching our clients one-on-one, or developing workable, streamlined standards and practices with clients. He has a strong background in dev work, having previously worked as the lead developer at an agency which specialized in custom web development for WordPress sites. As much as Joe is a whiz behind the keyboard, he also enjoys training employees, building relationships with clients through effective communication, and all of the creative problem solving that comes hand in hand with every stage of site development and deployment. When he’s not building the website of your dreams, Joe is most likely skiing, hiking, investing in cryptocurrency, or taking a stroll around his local Costco.

My favorite thing about Fruition:

“Our team effort. Everyone has the same goal and genuinely cares about their clients and their clients’ success. It’s reassuring to know that there are no shortcuts at Fruition. I like that we strive to do things the right way.”

Scott is Fruition’s Lead Technical Project Manager, with over 20 years of developer experience and extensive management experience, including direct management of a Drupal development team, vendor management, project management, and product management. At Fruition, he leverages his experience to coordinate internal resources and contractors for the seamless execution of projects. Scott also provides leadership, ensuring projects are delivered on time and within scope and budget. He enjoys the opportunity to reach beyond his assigned role, involving himself in many other internal initiatives to help drive Fruition forward. Outside of work, Scott serves as the Board Chair for First Christian Church, and volunteers with Habitat for Humanity. He also enjoys spending time with his dog and two cats, going to the beach, and watching many – many – of his son’s baseball games.

My favorite thing about Fruition:

“The opportunity to work remotely and still feel a part of a team is great. I also enjoy that strategic thinking and reaching out beyond your assigned role is not only fostered, but encouraged.”

As a Content Marketing Specialist with Fruition, Kelli’s main task is to help clients’ brand voice shine in strategic, results-driven, optimized content that feels real and authentic across all kinds of channels. Kelli brings project management skills honed from her years working at The New Yorker, research and concept generation chops from her copywriting work with Frederator Networks, and communication skills sharpened at Business Insider. She has experience writing in a broad range of industries, from healthcare to entertainment, from government IT solutions to B2B companies of all stripes and sizes, and more. At Fruition, Kelli creates blog posts, landing pages, social media posts, emails that are full of fresh ideas and well-crafted, strategic writing. She also develops content strategy and supports the Lead Digital Strategist as well as the rest of the Creative team to help bring client ideas to life. Kelli takes as much pride in her work as a writer as she does in her karaoke rendition of Pat Benatar’s Heartbreaker. If she’s not out singing karaoke, you can find Kelli looking for a new book at her local library, supporting her wife’s comedy career, or snuggling her small gray cat. 

As Fruition’s Lead Digital Strategist for the Creative teams, Emily ensures our clients’ strategies and campaigns are impactful and engaging. With a background in content marketing, Emily is passionate about storytelling and capturing the unique voice, tone, and perspective of various brands. Her time as a copywriter for a Fortune 250 company deepened her love of content creation and sharpened her skills for writing everything from advertisements and press releases to video scripts and more. At Fruition, Emily designs and executes short- and long-term content strategies for each client across channels. She carefully crafts and optimizes blogs, web pages, emails, social media posts, and other online content to build her clients’ brand image and create a connection with their customers. In her free time, she enjoys reading, hiking, and calligraphy!

My favorite thing about Fruition:

“I love the variety of our clients. It gives me the opportunity to do something new and creative every day.”

Jeff Williams is a Senior SEO Project Manager at Fruition. With a passion for the creative aspects of print and writing, and an interest into the growing universe of the web, Jeff’s career began by helping small businesses develop their websites and online presences. Jeff built upon that foundation by developing his skill set in online marketing and web development. In his role with Fruition, he’s been able to carry that passion for helping business owners find solutions to improving their websites and grow their business online. As the web has become more complex, Jeff continues to focus on the technical SEO, content, and user experience optimization that affect the user experience and website rankings in the major search engines. More recently, Jeff passion in local marketing has enabled him to help large multi-location businesses develop effective digital marketing strategies, and he has taken a lead role in developing Fruition’s local SEO services. Jeff enjoys climbing and trail running in his free time.

My biggest professional accomplishment so far:

“Being a part of growing a successful and profitable Dental Service Organization, starting from two practices to 17 and growing, and making a direct and measurable impact in their growth by emphasizing local search marketing to achieve high visibility in each of the areas they service.”

Caroline is Fruition’s SEO/PPC Specialist. Caroline started her career as a Marketing Coordinator at a start-up, where she grew her skills in content creation and both technical and on-page SEO. Now at Fruition, she focuses on optimizing client websites to make content more approachable and searchable. She loves seeing the positive results from her work and enjoys the challenge of problem-solving issues. When she’s not implementing the latest SEO strategies, you can find Caroline hiking with her dog, Wrigley.

My favorite thing about Fruition:

“Growth opportunities and “office” culture.”