Our Team

Brad Anderson is the Executive Director / Founder and former CEO of Fruition. Brad’s focus is to support Fruition’s strategic initiatives. With a strong statistical background, Brad envisioned Fruition’s in-house software (WTWON) to drive client success. Brad handed over the CEO torch to Jim Collins in October 2019. Brad’s current focus is helping align Fruition’s talent with client demand. In particular by leveraging his expertise in multi location healthcare environments.

Brad completed his undergraduate work in Economics at the University of Colorado at Boulder, and his masters degree in Technology Management/E-commerce at the University of Denver. His masters thesis was on the two-pronged (consumer and provider) diffusion of elective medical technologies in North America. After earning his master’s degree at the University of Denver in Technology Management, he graduated University of Denver Sturm College of Law. Brad is a member of the Colorado Bar Association and several IP technology groups. He is on the board or a board observer for middle market multi location healthcare companies and enjoys seeing the maturation of businesses through their stages of growth.

Brad’s non uber nerd passions include cycling, dirt biking, and alpine skiing. Brad is married and enjoys having his daughters teach him how to carve GS turns.

Jim Collins is Fruition’s Chief Executive Officer. Prior to joining Fruition, Jim worked in digital marketing and sales leadership for three world-renowned organizations over the course of 18 years. During his six years as senior director at LivingSocial, he led the growth and expansion initiatives across North America. Now at Fruition, Jim is responsible for the company’s success which includes maintaining the highest levels of client satisfaction and overall company growth. Jim’s greatest strengths are his creativity, drive and leadership. He thrives on challenges — particularly those that expand the company’s reach and ensure great client experiences. He lives in Denver with his wife and two boys. In his free time, Jim loves to ski, hike and spend time with his family.

My biggest professional accomplishment so far:

“Being part of the Fruition team!”

Christy Anderson has been Fruition’s General Counsel since 2014. Prior to joining Fruition, she was in private practice for eleven years, most recently as Senior Counsel at Bryan Cave LLP, serving as a member of its Litigation and Intellectual Property Client Service Groups. Christy has worked on and/or been published in matters related to trade secret, non-competes, non-solicitation agreements and software licensing. Christy handles Fruition’s client agreements, employment and contractor agreements, trademark enforcement and licensing, patent submissions, and other HR and legal matters.

Christy received her undergraduate degree in Political Science and Economics from Elmhurst College, and she subsequently graduated from the University of Colorado School of Law. After law school, she clerked for Judge James P. Jones in the U.S. District Court, Western District of Virginia. In her free time, Christy enjoys spending time with her husband and three daughters.

My biggest professional accomplishment so far:

“After working for 12 years in Big Law doing commercial litigation, I was ready for a change. I’ve loved using my legal skills to help grow Fruition and our clients’ businesses!”

As a Service Desk Associate, Michael provides full service support for Fruition clients, and he also facilitates web maintenance and content management. He brings a range of experience to Fruition, including work in website administration, client support, graphic design, and digital print media. Michael’s background allows him to work closely with clients and across all Fruition departments to ensure seamless service and support. Outside of work, Michael enjoys snowboarding, mountain biking, playing golf, and attending live music.

My favorite thing about Fruition:

“Working with such a talented and creative team that focuses on building relationships with our clients and actively dedicated to keeping websites performing strong, secure and up to date.”

Ian is Fruition’s Senior WordPress Developer. In addition to supporting Fruition’s WordPress developers on unique and intuitive site builds, Ian is an active member of the open-source community. As a component manager for WordPress bundled themes, Ian fixes theme bugs, tracks updates, submits new code, and reviews patches from the community. At Fruition, Ian uses his extensive experience to anticipate updates and provide direction on WordPress site builds. Outside of work, Ian enjoys fishing, skiing, camping, and spending time outdoors.

Favorite Thing About Fruition:

“The people and the flexibility”

As an Email Marketing Specialist, Amber manages clients’ email marketing campaigns from beginning to end. A self-proclaimed Jane-of-all trades, Amber has experience with in-house and agency work, including email marketing strategy, social media management, content creation, copywriting, analysis, optimization, and reporting. Ultimately, email marketing became her guiding passion. She loves diving deep into the psychology of her clients’ audiences and moving customers through the buyer’s journey through email. The blend of strategy, audience segmentation, a/b testing, analysis, and optimization feed her creative yet analytical mind. When she’s not busy crafting the perfect email journey, you can find Amber rock climbing, teaching yoga, creating mandala artwork, and attending concerts. 

My favorite thing about Fruition:

“Working with a group of like-minded, passionate, and driven group of marketers in a collaborative growth-oriented environment.”

Bryan is Fruition’s Drupal Engagement Specialist. Bryan’s 15 years of experience in Business Process Outsourcing enables him to quickly understand prospective clients’ needs and how Fruition could benefit them. Bryan is well-versed in helping companies meet their goals and has partnered with businesses in a variety of industries, including GPS technologies, insurance principles, para-legal services, mortgage brokerage, and eCommerce. Now at Fruition, Bryan connects with companies that could benefit from our Drupal web design & development services. He loves the challenge of learning about potential partnership opportunities and exploring how our team can make a positive impact on other businesses. Outside of work, Bryan enjoys spending time with his son and traveling with his family.

Favorite Thing About Fruition:

“2020 Best Place to Work in. Mike and Jim both gave me a warm welcome!”

Chance Carlin is the Technical Sales Engineer at Fruition. Chance’s career has varied from working in hospitality and sales to owning a video production and web development company. He’s captured live concert footage of Papdosio and The Dendrites, built his first website for a local Denver restaurant called City O’ City, and put together animations for some of Fruition’s largest clients. Now the Technical Sales Engineer at Fruition, Chance is looking forward to being a part of the team that is responsible for keeping the company growing. In his free time, Chance enjoys hiking, skiing, golfing and going to concerts.

My biggest professional accomplishment so far:

“I’ve been a part of the teams responsible for a number of sites that have won awards. I’ve also been invited to speak on project quoting/estimating, which is always fun! I enjoy being a part of a team that is putting out great work.”

As a Senior Drupal Developer, Andrea builds and develops web solutions for Fruition’s Drupal clients. After discovering Drupal in 2011, Andrea went on to build innovative websites for clients in a variety of industries. At the same time, he became a regular contributor to the Drupal open source community. Inspired by Donald Knuth, a legendary computer scientist and winner of the ACM Turing award, Andrea sees web development as an art – using skill, knowledge, ingenuity, developers can produce beautiful and functional products. When Andrea’s not working, you can find him playing bass with his band, traveling, and cooking. 

My favorite thing about Fruition:

“I love the team-building meetings. They make you feel part of a bigger family and set the right mood for exchanging ideas with your colleagues.”

As a Social Media Specialist, Dally creates organic and paid social strategies across all platforms. Before joining the Fruition team, Dally gained experience in agency and in-house settings where she managed social media accounts for various industries including media, hospitality, software, and manufacturing. At Fruition, Dally combines her skills in copywriting, graphic design, and photography to bring clients’ social media presence to life and showcase their unique voice. Through her innovative short- and long-term social media strategies, Dally enjoys bringing people and brands together through creative content and conversation. When she’s not in the office, you can find Dally exploring local breweries, loving on dogs, and traveling.

My favorite thing about Fruition:
“The amazing team! Everyone is super down to earth, kind, and funny!”

Lynne Craig is a Senior Account Director and has over 15 years of marketing experience across multiple industries, including healthcare, ecommerce, hospitality and nonprofit. Lynne is passionate about building strong partnerships with Fruition clients, ensuring deliverables are being met across every vertical, and developing creative, data-driven digital solutions. Lynne’s robust experience in account management has equipped her with an innate ability to anticipate client needs and proactively identify solutions, which helps her move the needle for her clients’ business and grow their digital presence. Lynne’s passions extend outside of the office through her work as a Board Member for Playworks Colorado, fly fishing in Salida, baking her way through Pinterest, and hanging with Stan-the-dog man.

My favorite thing about Fruition:

“We have a really supportive environment that embraces who I am and allows me to excel. I also love getting to know our clients and becoming an extension of their team!” 

Before joining the Fruition team, Sam taught composition and creative writing courses and worked in a range of writing and editing roles. Skilled in capturing tone and voice, she leverages her experience working with students, faculty, and authors to create content that connects brands with their community. At Fruition, she works with clients to write blogs, articles, and content that showcase each client’s unique story. Sam lives in New Hampshire, and when she’s not working, she enjoys hiking in the White Mountains with her corgi dog, Moose.

My favorite thing about Fruition:

“The team! Everyone has been so warm, welcoming, and supportive.”

Tony Diaz is Fruition’s Service Desk Lead. Tony’s career has taken many twists and turns along the way. He’s been involved in video production in one capacity or another since high school. He earned his bachelors degree in Media Communication from the University of Houston, where he entered various film festivals and produced two student-led programs that aired on local PBS. Tony has extensive customer service experience, having managed restaurants and hotels over the course of 20 years. This experience brought him to Fruition, where he’s worked for the last three years. Tony is Fruition’s main point of contact for web administration work, and he applies his customer service background to grow the Fruition Service Desk. In his free time, you can find him walking and jogging through Denver’s best parks.

My biggest professional accomplishment so far:

“I’ve enjoyed building relationships with clients and teammates through the great work we do. I love seeing everyone succeed as a result of that work.”

As a Social Media Specialist, Terrence creates, edits, and executes paid and organic social media campaigns. Drawn to the challenge of thinking creatively and keeping up with ever-changing algorithms and platforms, Terrence has been a social media marketer since 2013. With experience in both agency and in-house settings, Terrence is passionate about bringing brands to life and connecting with their audience across multiple channels. Outside of work, Terrence enjoys fitness, comic books, comedy, and trying out new cuisines. 

My favorite thing about Fruition:

“The people I’ve met have been very supportive and encouraging. It’s a great work environment.”

Benji is one of the leading Drupal contributors and Fruition’s senior Drupal Developer. Benji focuses on writing reliable and maintainable code. This means clear documentation and structure with commits to continuously improve the code base. Benji graduated with an AB in mathematics from Harvard and a Ph.D in mathematics from Princeton.

Jasmine joined Fruition as a Junior Drupal Developer after several years of designing logistics websites for the Department of Defense Education Activity and the United States Air Force. At Fruition, she leverages her previous website building experience to create and develop solutions for clients using Drupal. Jasmine enjoys her job because it allows her to help clients achieve their goals. Outside of work, you can find her spending time with her family in the pool, dancing, cooking, or fishing.

My favorite thing about Fruition:

“My favorite thing about Fruition is the GSD’r acronym because it aligns with my values.”

Ben Hammer is an SEO/Paid Media Account Manager. With a robust background in the industry, Ben has worked in both in-house and digital agency settings. In his 11+ years as an SEO, Ben has enjoyed watching how the digital marketing landscape has evolved and thrives on the challenge of changing his organic and paid search strategies to ensure continued success. Now at Fruition, Ben ensures clients improve brand awareness, boost conversions, and reach their business goals by creating and implementing innovative SEO and PPC strategies. When he’s not working, you can find Ben playing guitar and drums in various Denver bands or catching a concert.  

My favorite thing about Fruition:

“I really enjoy the culture and the people I work with. I also enjoy working for an agency that’s established – Fruition has structure, resources, and great leadership.”

As Fruition’s Service Desk Associate, Mike fields incoming requests from service desk clients and works closely with the marketing team on development projects. Mike mastered WordPress by managing sites for another SEO agency, and now at Fruition, he uses his experience to complete WordPress feature development for Service Desk and development clients. Before he got into tech, Mike worked as an occasional touring musician, and in his free time, you can still find him playing and seeing live music in Denver. He also enjoys hiking and fishing in the mountains with his dog.

Favorite Thing About Fruition:

“It’s great to have a working environment that fosters ongoing learning and to work with so many smart, talented people.”

As an SEO/PPC Account Manager, Matt uses organic and paid strategies to help clients reach their target audience. With in-house and agency experience, Matt has worked in multiple industries, including government, entertainment, education, and technology. At Fruition, Matt handles all the day-to-day advertising needs of our clients. He loves building relationships with our partners and using our clients’ goals to deliver their products to users that need them. He loves being able to pull the strings to ensure ads and organic listings are showing up in the right places at the right time. Outside of work, Matt enjoys playing soccer, skiing, golfing, hiking, and almost anything outdoors.

My favorite thing about Fruition:

“The people and the company’s emphasis on collaboration and integration.”

Mike Mercea is a Senior Business Development Representative. As the founder of Wandrblu Digital, a social media and creative agency that joined forces with Fruition in early 2020, Mike excels at building strong client relationships and helping companies grow by leveraging their online presence. Mike loves being in a consultative role and guiding clients in the right direction to grow their business and boost their brand awareness. Well-versed in front-end client and partner relations, sales, and quality control, Mike creates and develops relationships with potential Fruition clients and offers expert insight into how Fruition can help them reach their goals. When he’s not in the office, Mike enjoys playing soccer, skiing, and playing with his pup.

My favorite thing about Fruition:
“The team! Everyone is like-minded and truly cares about their work.”

Gianna Morera is Fruition’s Junior Project Manager. Before joining the team, she worked in Operations and Account Management in the hospitality and construction industries. Her depth of experience working with various clients, stakeholders, and team members to meet common goals prepared Gianna to skillfully lead projects at Fruition. In her current role, Gianna partners with clients and internal teams to support project needs, keep timelines on track, and create a uniquely positive customer experience for our clients. To streamline projects across departments, Gianna interacts with every part of the company and loves the variety of coworkers and clients she partners with on a daily basis. When she’s not in the office, Gianna enjoys reading, traveling, and exploring the local food scene wherever she is.

Favorite Thing About Fruition:

“The culture! Fruition has succeeded in creating an environment that encourages creativity and excellence. The team is very well-equipped to GSD and I feel lucky to work with people who care so much about what they do and do it so well.”

As a Senior Technical Sales Engineer with Fruition, Chris leverages his extensive development and hosting expertise to support prospective and current clients, working to understand their needs, propose solutions, and scope new projects. Chris started his career in web design in the early days of the dot-com boom, and has been immersed in the Drupal/Wordpress community since 2014. He joined Fruition after working for five years with a Drupal-focused agency, where he led business development efforts, primarily in government spaces. He loves that his current role at Fruition allows him to combine his sales background with his technical skills to support clients. Outside of work, Chris enjoys camping with his wife in their small camper, hiking, and attending local minor league baseball and soccer games.

My favorite thing about Fruition:

“My position here allows me to break out of the government sales box and work with B2B and B2C customers.”

LaRae Richards is Fruition’s Lead Paid Media Digital Strategist and has over 8 years of experience in the field. Early in her career, LaRae fell in love with social media marketing because it combines her talent for metrics and analytical thinking with her passion for creative writing and graphic design. Over the years, LaRae expanded her focus from social media marketing to paid media. With expertise in both national and local campaigns, LaRae excels at choosing the right channel for her clients’ audience, curating engaging content, and serving it to the right market segments to achieve the maximum results. In LaRae’s free time, you can find her hanging out with her two fur babies, Brutus and Shady.

As Fruition’s Technical Lead Developer, Lisa Ridley architects client solutions using Drupal and manages the day-to-day operations for the development team. Lisa brings 20 years of project management expertise to the team and has extensive experience in web and Drupal development. Lisa’s technical skills, combined with her love of mentoring talented developers, helps the Drupal team efficiently solve clients’ complex business problems in the digital webspace. In her free time, Lisa enjoys whitewater rafting, whipping up culinary delights for her family and friends, and exploring the multitude of waterfalls and curvy mountain roads in her home state of Tennessee.

Favorite Thing About Fruition:
“I love the team atmosphere and enthusiasm of the entire team, as well as the focus on delivering excellence”

As Fruition’s Drupal Developer, Elias develops front- and back-end solutions for our clients’ websites. Elias has worked as a software developer for almost a decade and has focused on Drupal development for the last several years. Now at Fruition, Elias develops sophisticated solutions to clients’ website issues. He enjoys solving new issues every day, and the challenge of finding the perfect solution constantly motivates him to become a better developer. When he’s not immersed in site development, Elias enjoys playing the guitar, jogging, and enjoying the Ecuadorian countryside.

Favorite Thing About Fruition:

“The people. Everyone is so kind, gentle, and always keen to help you if you need it.”

Ari Scott is Fruition’s Lead UX Designer. With previous experience as both an interaction and UX designer, Ari is adept at creating innovative and user-friendly website and application designs. At Fruition, Ari works closely with clients to understand their business goals and strategies, and helps them decide how to approach their website redesign or product build. Passionate about both data and creativity, Ari’s work strikes the perfect balance between unique design and ease-of-use. Ari’s empathetic and user-first approach helps him construct custom information architecture, user flow diagrams, and design mockups that fit each client’s target customer base. Outside of the office, Ari enjoys pickleball, racquetball, cooking, hiking, and boardgames.

Favorite Thing About Fruition:

“I really like the team and passion everyone has for their jobs. Everyone seems to care about what they are doing.”

Jon Shah is the Senior Business Development Representative at Fruition. Jon has a variety of professional experiences, including creating and implementing a BDR team for an automotive group, playing poker professionally, selling medical devices and creating his own e-commerce sites. Although his background has been varied, it has always had a focus on technology. Jon is excited to be able to leverage his experience in a variety of different industries at Fruition. In his free time, Jon enjoys drinking strawberry margaritas at Rockies games.

My biggest professional accomplishment so far:

“Executing a successful outbound BDR campaign for a client who previously only utilized inbound marketing techniques was a big accomplishment for me.”

As an Account Manager, Bria manages overall marketing strategies and serves as the bridge between the Fruition team and our clients. Before joining the team, Bria gained experience as an Account Executive for a full-service agency, where she coordinated cross-channel strategies, client management, and both digital and traditional marketing initiatives. Now at Fruition, Bria leads the team’s marketing strategies to ensure we meet our client’s goals. She loves immersing herself in every department and seeing how our efforts help clients grow. When she’s not in the office, Bria enjoys hiking, photography, paddle boarding, and being a dog mom.

My favorite thing about Fruition:

“How genuinely kind and passionate the entire team is.”

Ben Smith is a Researcher at Fruition. Ben is a graduate of the University of Denver’s Mathematics program, and he enjoys learning about Google’s algorithm updates. He’s a vital asset of the Fruition team, and he one day hopes to publish a book. In his free time, you can find Ben walking around reservoirs in Colorado.

My biggest professional accomplishment so far:

“So far in my career, I’m most proud of creating Fruition’s lists of Google ranking factors and algorithm updates.”

Scott joined Fruition as a Technical Account Manager, bringing over 20 years of developer experience. He also has extensive management experience, including direct management of a Drupal development team, vendor management, project management, and product management. At Fruition, he leverages his experience to coordinate internal resources and contractors for the seamless execution of projects. Scott also provides leadership, ensuring projects are delivered on time and within scope and budget. He enjoys the opportunity to reach beyond his assigned role, involving himself in many other internal initiatives to help drive Fruition forward. Outside of work, Scott serves as the Board Chair for First Christian Church, and volunteers with Habitat for Humanity. He also enjoys spending time with his dog and two cats, going to the beach, and watching many – many – of his son’s baseball games.

My favorite thing about Fruition:

“The opportunity to work remotely and still feel a part of a team is great. I also enjoy that strategic thinking and reaching out beyond your assigned role is not only fostered, but encouraged.”

As Fruition’s Lead Digital Strategist for the Creative teams, Emily ensures our clients’ strategies and campaigns are impactful and engaging. With a background in content marketing, Emily is passionate about storytelling and capturing the unique voice, tone, and perspective of various brands. Her time as a copywriter for a Fortune 250 company deepened her love of content creation and sharpened her skills for writing everything from advertisements and press releases to video scripts and more. At Fruition, Emily designs and executes short- and long-term content strategies for each client across channels. She carefully crafts and optimizes blogs, web pages, emails, social media posts, and other online content to build her clients’ brand image and create a connection with their customers. In her free time, she enjoys reading, hiking, and calligraphy!

My favorite thing about Fruition:

“I love the variety of our clients. It gives me the opportunity to do something new and creative every day.”

Jeff Williams is a Senior SEO Project Manager at Fruition. With a passion for the creative aspects of print and writing, and an interest into the growing universe of the web, Jeff’s career began by helping small businesses develop their websites and online presences. Jeff built upon that foundation by developing his skill set in online marketing and web development. In his role with Fruition, he’s been able to carry that passion for helping business owners find solutions to improving their websites and grow their business online. As the web has become more complex, Jeff continues to focus on the technical SEO, content, and user experience optimization that affect the user experience and website rankings in the major search engines. More recently, Jeff passion in local marketing has enabled him to help large multi-location businesses develop effective digital marketing strategies, and he has taken a lead role in developing Fruition’s local SEO services. Jeff enjoys climbing and trail running in his free time.

My biggest professional accomplishment so far:

“Being a part of growing a successful and profitable Dental Service Organization, starting from two practices to 17 and growing, and making a direct and measurable impact in their growth by emphasizing local search marketing to achieve high visibility in each of the areas they service.”

Caroline is Fruition’s Jr. SEO/PPC Specialist. Caroline started her career as a Marketing Coordinator at a start-up, where she grew her skills in content creation and both technical and on-page SEO. Now at Fruition, she focuses on optimizing client websites to make content more approachable and searchable. She loves seeing the positive results from her work and enjoys the challenge of problem-solving issues. When she’s not implementing the latest SEO strategies, you can find Caroline hiking with her dog, Wrigley.

My favorite thing about Fruition:

“Growth opportunities and “office” culture.”

Nathan Winter is Fruition’s Senior UX designer. After a brief stint at a small digital agency in Wisconsin, Nathan was catapulted into the world of publishing, where he spent over a decade designing and art directing for national shelter enthusiast magazines — such as Log Home Living, Traditional Building and many more. His increasing love for user interface design eventually motivated Nathan to pursue a career in User Experience design. Nathan enjoys sampling Colorado’s abundance of hip breweries and restaurants while taking in the occasional concert.

My biggest professional accomplishment so far:

“My biggest professional accomplishment was transitioning from the world of print and publishing to user experience design.”