Our Team

Brad Anderson is the Executive Director / Founder and former CEO of Fruition. Brad’s focus is to support Fruition’s strategic initiatives. With a strong statistical background, Brad envisioned Fruition’s in-house software (WTWON) to drive client success. Brad handed over the CEO torch to Jim Collins in October 2019. Brad’s current focus is helping align Fruition’s talent with client demand. In particular by leveraging his expertise in multi location healthcare environments.

Brad completed his undergraduate work in Economics at the University of Colorado at Boulder, and his masters degree in Technology Management/E-commerce at the University of Denver. His masters thesis was on the two-pronged (consumer and provider) diffusion of elective medical technologies in North America. After earning his master’s degree at the University of Denver in Technology Management, he graduated University of Denver Sturm College of Law. Brad is a member of the Colorado Bar Association and several IP technology groups. He is on the board or a board observer for middle market multi location healthcare companies and enjoys seeing the maturation of businesses through their stages of growth.

Brad’s non uber nerd passions include cycling, dirt biking, and alpine skiing. Brad is married and enjoys teaching his daughters how to carve GS turns.

Jim Collins is Fruition’s Chief Executive Officer. Prior to joining Fruition, Jim worked in digital marketing and sales leadership for three world-renowned organizations over the course of 18 years. During his six years as senior director at LivingSocial, he led the growth and expansion initiatives across North America. Now at Fruition, Jim is responsible for the company’s success which includes maintaining the highest levels of client satisfaction and overall company growth. Jim’s greatest strengths are his creativity, drive and leadership. He thrives on challenges — particularly those that expand the company’s reach and ensure great client experiences. He lives in Denver with his wife and two boys. In his free time, Jim loves to ski, hike and spend time with his family.

My biggest professional accomplishment so far:

“Being part of the Fruition team!”

Drew Michael is Fruition’s Vice President of Technology. After graduating from Duke in 2000, Drew and two partners started Tribalectic — an online body piercing community and store. He then started his own web development company in 2008 and worked with several agencies, including Fruition. When Drew came to work at Fruition full-time, he brought a few of his employees. Since then, Drew has mentored and helped grow the direction and future of Fruition. When he’s not at work, Drew is out seeing live music and skiing.

My biggest professional accomplishment so far:

“I have built some very large websites and systems, some of which generate over $25 million a year in revenue and some that save companies millions of dollars a year in operational costs. We’ve also had some clients win awards due to the work we’ve done together with them.”

Lynne Craig is a Senior Account Director and has over 15 years of marketing experience across multiple industries, including healthcare, ecommerce, hospitality and nonprofit. Lynne is passionate about building strong partnerships with Fruition clients, ensuring deliverables are being met across every vertical, and developing creative, data-driven digital solutions. Lynne’s robust experience in account management has equipped her with an innate ability to anticipate client needs and proactively identify solutions, which helps her move the needle for her clients’ business and grow their digital presence. Lynne’s passions extend outside of the office through her work as a Board Member for Playworks Colorado, fly fishing in Salida, baking her way through Pinterest, and hanging with Stan-the-dog man.

My favorite thing about Fruition:

“We have a really supportive environment that embraces who I am and allows me to excel. I also love getting to know our clients and becoming an extension of their team!” 

Zach Wilensky is Fruition’s VP of Finance. Before starting with fruition in November of 2018, Zach spent his career of seven years with Mom’s Organic Market — a 19-store grocery chain in the mid-Atlantic. Starting out as an accounts payable clerk, he worked his way up to Staff Account and then to Senior Accountant and Manager. Zach’s success has come from an obsession with finding more efficient ways to do things and building teams that can truly tackle any task at hand. In his free time, you can find him hiking up mountains with his hammock.

My biggest professional accomplishment so far:

“I managed a software development and implementation project that automated daily cash processing in my former job. It saved the company around $200k annually in reduced labor.”

Jonathan Mills is Fruition’s Vice President of Digital Strategy. As President of Allied Veneer, Jonathan worked with Fruition to successfully implement Internet marketing practices, increase traffic to their website and, ultimately, grow revenue. Jonathan ran the business for six years before selling it to a competitor, and he recognized Fruition’s work as being critical to the sale. He saw firsthand the incredible return on his investment, and he decided to join the team at Fruition as VP of Digital Strategy. In his free time, Jonathan enjoys camping throughout Colorado.

My biggest professional accomplishment so far:

“Being a part of Fruition’s 4x growth since I’ve been here has made a big impact on my career. I know Fruition can deliver a measurable return on investment for small- to medium-sized businesses, and I look forward to helping these companies capitalize on the opportunity.”

Christy Anderson has been Fruition’s General Counsel since 2014. Prior to joining Fruition, she was in private practice for eleven years, most recently as Senior Counsel at Bryan Cave LLP, serving as a member of its Litigation and Intellectual Property Client Service Groups. Christy has worked on and/or been published in matters related to trade secret, non-competes, non-solicitation agreements and software licensing. Christy handles Fruition’s client agreements, employment and contractor agreements, trademark enforcement and licensing, patent submissions, and other HR and legal matters.

Christy received her undergraduate degree in Political Science and Economics from Elmhurst College, and she subsequently graduated from the University of Colorado School of Law. After law school, she clerked for Judge James P. Jones in the U.S. District Court, Western District of Virginia. In her free time, Christy enjoys spending time with her husband and three daughters.

My biggest professional accomplishment so far:

“After working for 12 years in Big Law doing commercial litigation, I was ready for a change. I’ve loved using my legal skills to help grow Fruition and our clients’ businesses!”

As Frution’s Production Designer, Gabi Abrams supports the development and marketing teams with any and all design needs. Gabi was born and raised in Brazil, went to high school in Vancouver, and lived in several parts of the US. before moving to Denver. Her diverse background, combined with her experience as a creative director and a web/digital designer, has helped Gabi develop a keen eye for creating engaging and meaningful content for the print and digital spaces. Now at Fruition, Gabi strengthens clients’ visual identities by creating images for print- and web-based materials, developing intuitive web layouts, and curating unique content for social media and digital ads. Outside of the office, Gabi enjoys traveling, hiking, camping, trying new foods, and spending time with her family. 

John Aiello is a Senior Business Development Representative at Fruition. John started out in sales development for a top hospitality technology company, where he added several large brands to the company’s portfolio. After moving to Fruition, he’s helped to double the client engagement team’s size. John enjoys working with Fruition’s talented and supportive team. In his free time, he rock climbs in the summer and snowboards in the winter.

My favorite thing about Fruition:

“Definitely the people. Having supportive and collaborative teammates makes coming to work everyday great!” 

Chance Carlin is the Technical Sales Engineer at Fruition. Chance’s career has varied from working in hospitality and sales to owning a video production and web development company. He’s captured live concert footage of Papdosio and The Dendrites, built his first website for a local Denver restaurant called City O’ City, and put together animations for some of Fruition’s largest clients. Now the Technical Sales Engineer at Fruition, Chance is looking forward to being a part of the team that is responsible for keeping the company growing. In his free time, Chance enjoys hiking, skiing, golfing and going to concerts.

My biggest professional accomplishment so far:

“I’ve been a part of the teams responsible for a number of sites that have won awards. I’ve also been invited to speak on project quoting/estimating, which is always fun! I enjoy being a part of a team that is putting out great work.”

Sam Carlson is a Technical Project Manager of Products at Fruition. He started his career at Fruition as a Website Administrator and grew into the Project Management role. He has a strong technical background in content management systems, PHP, and C#. He moved from Wisconsin to Denver in 2014. In his free time, Sam enjoys video games, D&D, investing, and being outdoors.

My biggest professional accomplishment so far:

“I enjoy being a technical liaison between developers and clients to ensure business goals are met in a strategic and effective manner. I’ve been able to do that for many clients over the years and look forward to many more.”

As Fruition’s Technical Project Manager/Service Desk Associate, Jordan Chand acts as a bridge between clients and the Fruition team. With a background as the Vice President of Operations for an online menswear company, Jordan brings a wealth of knowledge in project, product, and business management, as well as extensive experience in eCommerce and Magento. At Fruition, Jordan uses his experience to make sure projects are completed on time, within budget, and to the client’s liking. His innate ability to manage the big picture allows Jordan to balance the skill sets on the team to deliver spectacular solutions for Fruition’s clients, often for abstract or complicated problems. When he’s not in the office, Jordan likes to read, play fantasy sports, and spend time with his friends.

My favorite thing about Fruition:

“I love the culture here. Everyone truly cares about our clients and producing high-quality work.”

David Chapman is Fruition’s Salesforce Group Lead. David was previously CFO of Fruition. David builds fine spreadsheets and dashboards to help manage, operate and grow Fruition. His real responsibility is Fruition’s money, making sure we bill fairly, stopping the rest of the team from spending too much, and paying bills on time. Prior to Fruition, David was a lifelong resident (19 years) at RubinBrown, a CPA firm headquartered in Saint Louis, where he did taxes, audits and assisted in technology projects. Being from Saint Louis,  his interest in baseball and the Saint Louis Cardinals is the only thing he really brought from there.

David and his wife Kari moved to downtown Denver in the spring of 2011, where they have taken advantage of all the things Colorado offers — such as hiking, biking (adding mountain biking), triathlons and fly fishing, and David has even tried to pick up skiing. Their non-adventurous cat Puffin just roams the house looking for new boxes.

Tony Diaz is Fruition’s Service Desk Lead. Tony’s career has taken many twists and turns along the way. He’s been involved in video production in one capacity or another since high school. He earned his bachelors degree in Media Communication from the University of Houston, where he entered various film festivals and produced two student-led programs that aired on local PBS. Tony has extensive customer service experience, having managed restaurants and hotels over the course of 20 years. This experience brought him to Fruition, where he’s worked for the last three years. Tony is Fruition’s main point of contact for web administration work, and he applies his customer service background to grow the Fruition Service Desk. In his free time, you can find him walking and jogging through Denver’s best parks.

My biggest professional accomplishment so far:

“I’ve enjoyed building relationships with clients and teammates through the great work we do. I love seeing everyone succeed as a result of that work.”

Augusta Ellison is Fruition’s SEO/Paid Media Specialist. With a robust background in the field, including working as an Account Coordinator for NFL, NHL, and MLB partnerships and an Account Manager for several large, national companies, Augusta excels at creating and optimizing eye-catching content. She loves that SEO balances creativity and analytics, and enjoys using her target audience’s perspective and priorities to develop unique approaches that will resonate with them. At Fruition, Augusta supports all SEO and Paid Media efforts and enjoys sharing her findings with clients in a digestible, easy-to-understand way. When she’s not in the office, you can find Augusta creating beautiful paintings, spending time with friends, or catching up on the latest Netflix series.

My favorite thing about Fruition:

“The culture is great. My first week included a group hike!”

As the Email Marketing Specialist, Megan Farquharson assesses, builds, and maintains high-quality email programs for Fruition’s clients. Megan became a seasoned email expert by creating and growing the email program for one of the largest furniture retailers in the United States. She continues to delve deeper into the world of email, and loves the variety it provides – it lets her do a bit of everything, including graphic design, copywriting, data analysis, research, and coding. At Fruition, Megan helps businesses create automations, maintain good list hygiene, boost their sender reputations, and improve their ROI. In her spare time, Megan runs a Tang Soo Do martial arts studio in Aurora with her brothers and travels the world.

My favorite thing about Fruition:

“I like that Fruition encourages professional growth and development.”

Erica Whitaker is a Technical Project Manager at Fruition. From an early age, she was drawn to technology. Erica first began writing code at 15 and went on to study website development as well as marketing and advertising in college. After moving to New York City, she began her career as a software engineer, working at R/GA — a leading digital ad agency. Working on high-profile accounts such a Nike and Samsung, Erica quickly mastered front-end development methodologies. Before long, she took on a leadership role within the technology team. Responsible for managing multi-disciplinary teams, she was able to learn about all facets of project management. After moving to Colorado, she joined Fruition as a dedicated, passionate and results-driven Technical Project Manager, where Erica applies her deep knowledge of web development to her projects. Erica enjoys providing oversight and leadership while ensuring projects are delivered on time, within scope and within budget. In her free time, Erica likes hiking throughout Colorado in the summer.

My biggest professional accomplishment so far:

“Directly impacting positive change on the teams and projects I manage.”

Lori Gutierrez is Fruition’s Office Operations Manager and has over six years of experience in operations and client service. From coordinating team events to ensuring the office is always ready to host clients, Lori is the central hub for internal communications and team initiatives. She manages and maintains daily office operations to keep Fruition’s 35+ employees on the same page and loves developing processes that improve the team’s workflow and productivity. From front desk administration to event logistics and everything in between, Lori excels at keeping Fruition fun, energetic, and effective! In her free time, you can find Lori exploring the Rockies with her dog, Otis.

My favorite thing about Fruition:

“I like the culture. The Fruition team is truly a family!”

Brian Hansen is an Account Director at Fruition. Brian has been working in the digital landscape for over a decade and has experience working with for a variety of companies, from large agencies to start ups. His focus has always been in developing and managing sound strategies that ensure success for his clients. Brian enjoys spending time with his two dogs, Lucy and Finn.

My biggest professional accomplishment so far:

“I’m most proud of being able to keep my hair throughout all the major algorithm changes in the past five years!”

Jon Jordan is a Developer at Fruition. His career started out as a government contractor in Washington D.C., creating traditional graphic design work while also assisting on different web projects. After building his portfolio and designing various websites, he moved to California to work as a graphic designer and web developer for a creative agency. Jon became proficient with WordPress and Drupal and began moving toward backend development. After working as a full-time freelancer, Jon came to Fruition in 2014 to focus on developing creative and effective websites for clients. Jon’s background in graphic design helps him bridge the gap between the design and development processes, giving our clients an added advantage. In his free time, Jon enjoys exploring ski resorts and mountain biking.

My biggest professional accomplishment so far:

“Learning all these programming languages!”

As Fruition’s Service Desk Associate, Mike fields incoming requests from service desk clients and works closely with the marketing team on development projects. Mike mastered WordPress by managing sites for another SEO agency, and now at Fruition, he uses his experience to complete WordPress feature development for Service Desk and development clients. Before he got into tech, Mike worked as an occasional touring musician, and in his free time, you can still find him playing and seeing live music in Denver. He also enjoys hiking and fishing in the mountains with his dog.

Favorite Thing About Fruition:

“It’s great to have a working environment that fosters ongoing learning and to work with so many smart, talented people.”

Ben Little is the Machine Learning Specialist at Fruition. Upon graduating from Penn State, Ben continued on to work for the university as a Software Developer. He worked closely with a machine learning researcher and helped increase the awareness of the topic among colleagues. After moving to Colorado with his partner for a lifestyle change, Ben was introduced to Brad Anderson, Fruition’s CEO, in the summer of 2018. He began his current position at Fruition soon after, designing models for client KPI data. In his free time, Ben enjoys appreciating the Flatirons from every angle he can find.

My biggest professional accomplishment so far:

“My biggest professional accomplishment has been designing our data pipeline here at Fruition.”

Randy McFadden is an SEO and PPC Account Manager at Fruition. Randy is a certified expert in SEO, PPC and social media advertising. Over the past four years, he has worked closely with hundreds of clients to develop their custom marketing campaigns. Randy played a pivotal part in Dealer Dot Com’s Sonic Automotive SEO team. He’s led team trainings on digital marketing best practices, and he is certified in Google Ads and Google Analytics. At Fruition, Randy enjoys working in close contact with our clients to develop successful marketing campaigns. In his free time, you can find Randy site-seeing around the mountains.

My biggest professional accomplishment so far:

“One of my most memorable professional accomplishments so far was co-developing a new company-wide digital marketing reporting system.”

Mike Mercea is a Senior Business Development Representative. As the founder of Wandrblu Digital, a social media and creative agency that joined forces with Fruition in early 2020, Mike excels at building strong client relationships and helping companies grow by leveraging their online presence. Mike loves being in a consultative role and guiding clients in the right direction to grow their business and boost their brand awareness. Well-versed in front-end client and partner relations, sales, and quality control, Mike creates and develops relationships with potential Fruition clients and offers expert insight into how Fruition can help them reach their goals. When he’s not in the office, Mike enjoys playing soccer, skiing, and playing with his pup.

My favorite thing about Fruition:
“The team! Everyone is like-minded and truly cares about their work.”

Zabrina Motwani is Fruition’s Social Media Manager and creates organic and paid social strategy across all platforms. With a background in small business and startups, Zabrina is well-versed in pairing exceptional content with sound social strategy. At Fruition, Zabrina develops creative initiatives that increase brand awareness and loyalty while providing clients with a better social experience. By presenting new approaches, writing engaging copy, and even designing custom imagery, Zabrina loves to find innovative ways to connect brands with their audience. In her free time, you can find Zabrina hiking, traveling, and honing her photography skills.

My favorite thing about Fruition:

“The people. Everyone is so willing to help and share their knowledge, and it’s inspiring to be surrounded by such talented people.”

Courtney Miller is Fruition’s Lead Digital Strategist specialising in SEO and PPC. An accomplished SEO expert, Courtney has been working in the field since 2011 and has helped multiple businesses recover from major algorithm changes, including Panda and Penguin. On the PPC side, Courtney successfully manages budgets as high as $40K in monthly ad spend and improves business’s brand recognition, brand loyalty, and customer acquisition. Courtney’s passion for SEO and PPC continues to grow because of the challenge, creativity, and strategy it takes to successfully target a campaign, and looks forward to watching how the world of search engine optimization will continue to evolve. In her free time, you can find Courtney riding her bike through Cherry Creek.

As Lead Magento Developer at Fruition, Rye builds and maintains eCommerce online stores and oversees Magento development projects. With experience as a developer and development manager, Rye has worked on eCommerce sites for large and small businesses alike. At Fruition, Rye uses his expertise to create websites that will captivate visitors and convert them into customers. His passion for and knowledge of technology allows Rye to streamline the development process and deliver innovative and intuitive sites. In his free time, Rye loves to play video games.

My Favorite Thing About Fruition:
“Every day is a new challenge, every client a new opportunity, every code push a success. And the blue chairs.”

LaRae Richards is Fruition’s Paid Social Media Manager and has over 8 years of experience in the field. LaRae fell in love with the digital and social media marketing early in her career because it combines her talent for metrics and analytical thinking with her passion for creative writing and graphic design. With expertise in both national and local campaigns, LaRae excels at curating engaging content and serving it to the right market segments to achieve the maximum results. At Fruition, LaRae develops comprehensive and creative social marketing plans that connect clients with their consumers, whether they’re learning about the brand for the first time or they’re a devoted customer coming back for more. In LaRae’s free time, you can find her hanging out with her two fur babies, Brutus and Shady. 

Ari Scott is Fruition’s UX Designer. With previous experience as both an interaction and UX designer, Ari is adept at creating innovative and user-friendly website and application designs. At Fruition, Ari works closely with clients to understand their business goals and strategies, and helps them decide how to approach their website redesign or product build. Passionate about both data and creativity, Ari’s work strikes the perfect balance between unique design and ease-of-use. Ari’s empathetic and user-first approach helps him construct custom information architecture, user flow diagrams, and design mockups that fit each client’s target customer base. Outside of the office, Ari enjoys pickleball, racquetball, cooking, hiking, and boardgames.

Favorite Thing About Fruition:

“I really like the team and passion everyone has for their jobs. Everyone seems to care about what they are doing.”

Jon Shah is the Senior Business Development Representative at Fruition. Jon has a variety of professional experiences, including creating and implementing a BDR team for an automotive group, playing poker professionally, selling medical devices and creating his own e-commerce sites. Although his background has been varied, it has always had a focus on technology. Jon is excited to be able to leverage his experience in a variety of different industries at Fruition. In his free time, Jon enjoys drinking strawberry margaritas at Rockies games.

My biggest professional accomplishment so far:

“Executing a successful outbound BDR campaign for a client who previously only utilized inbound marketing techniques was a big accomplishment for me.”

Ben Smith is a Researcher at Fruition. Ben is a graduate of the University of Denver’s Mathematics program, and he enjoys learning about Google’s algorithm updates. He’s a vital asset of the Fruition team, and he one day hopes to publish a book. In his free time, you can find Ben walking around reservoirs in Colorado.

My biggest professional accomplishment so far:

“So far in my career, I’m most proud of creating Fruition’s lists of Google ranking factors and algorithm updates.”

As Fruition’s Content Manager, Emily designs and executes short- and long-term content strategies for each client. Emily is passionate about storytelling and capturing the unique voice, tone, and perspective of various brands. Her time as a copywriter for a Fortune 250 company deepened her love of content creation and sharpened her skills for writing everything from advertisements and press releases to video scripts and more. At Fruition, Emily carefully crafts and optimizes blogs, web pages, and other online content to build her clients’ brand image and create a connection with their customers. In her free time, she enjoys reading, hiking, and calligraphy!

My favorite thing about Fruition:

“I love the variety of our clients. It gives me the opportunity to do something new and creative every day.”

As one of Fruition’s Account Directors, Chrissy acts as the main point of contact for clients and serves as the liaison between the client and the Fruition team. With a strong background in account management and direction, as well as brand marketing, Chrissy is an expert in using industry insight to drive customer engagement and provide strategic support across the digital landscape. At Fruition, Chrissy loves becoming an extension of her clients’ teams and crafting holistic, balanced marketing strategies. By overseeing social, SEO, design, and development projects, Chrissy ensures our clients can use digital to their advantage. Outside of work, you may find Chrissy teaching or attending yoga classes, camping, cooking, or trying out the latest fashion trends.

My favorite thing about Fruition:
“The team, the authenticity of the agency, and the overall working environment.”

Jeff Williams is a Senior SEO Project Manager at Fruition. With a passion for the creative aspects of print and writing, and an interest into the growing universe of the web, Jeff’s career began by helping small businesses develop their websites and online presences. Jeff built upon that foundation by developing his skill set in online marketing and web development. In his role with Fruition, he’s been able to carry that passion for helping business owners find solutions to improving their websites and grow their business online. As the web has become more complex, Jeff continues to focus on the technical SEO, content, and user experience optimization that affect the user experience and website rankings in the major search engines. More recently, Jeff passion in local marketing has enabled him to help large multi-location businesses develop effective digital marketing strategies, and he has taken a lead role in developing Fruition’s local SEO services. Jeff enjoys climbing and trail running in his free time.

My biggest professional accomplishment so far:

“Being a part of growing a successful and profitable Dental Service Organization, starting from two practices to 17 and growing, and making a direct and measurable impact in their growth by emphasizing local search marketing to achieve high visibility in each of the areas they service.”

Nathan Winter is Fruition’s Senior UX designer. After a brief stint at a small digital agency in Wisconsin, Nathan was catapulted into the world of publishing, where he spent over a decade designing and art directing for national shelter enthusiast magazines — such as Log Home Living, Traditional Building and many more. His increasing love for user interface design eventually motivated Nathan to pursue a career in User Experience design. Nathan enjoys sampling Colorado’s abundance of hip breweries and restaurants while taking in the occasional concert.

My biggest professional accomplishment so far:

“My biggest professional accomplishment was transitioning from the world of print and publishing to user experience design.”