In the April 2 WSJ, Kevin J. Delaney wrote a great article about what happens when tech entrepreneur’s Google sized dreams don’t live up to their expectations. The point of the article was there aren’t a lot of companies that are going to turn into billion dollar businesses but there are lot that will turn into successful small businesses.
Having worked through the first .dot com crash, I can say that the Internet business environment is completely different now. There are tens of thousands (or more) small businesses such as Fruition that have become stable businesses, with employees that stick around, and clients that appreciate their services. What we are seeing in 2007 is a transformation in the economy which now allows more small businesses to operate than ever before because of the Internet (including blogs, affiliates, e-commerce). While the Wal-marts and Homedepots of the world may rule the commoditized markets effectively eliminating the mom and pop stores, the value provided by entrepreneurs providing services that are not easily reproduced in third word countries is tough to replicate or place a value on. I believe that is what this wave of Internet growth will be remembered for. The small business that sticks around and takes the place of the corner drug store for this generation.
If you get a chance look up Mr. Delaney’s article, it’s great one.
Brad Anderson is the Executive Director and Founder of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President & Founder, Family Travel Association