These days, retailers can’t afford to not sell online. You need to get your products where your customers are, and that’s on their screens. But getting into eCommerce is no small feat, and finding the right software to power your store is an important decision.
The eCommerce experts at Fruition recommend WooCommerce for businesses that are already using WordPress to power their websites and are ready to start selling on their own online marketplace. WooCommerce is a free, open-source eCommerce solution that’s built on top of WordPress. It’s technically a WordPress plug-in and was released in 2011 to add eCommerce capabilities directly to a WordPress website.
Now, WooCommerce offers all the features you’d expect from a robust eCommerce Platform. In fact, 21% of eCommerce stores today are powered by WooCommerce, and that’s no accident. WooCommerce has a ton of great features. For starters, it’s easy to use, supports 100+ payment gateways, automates sales tax, simplifies shipping and fulfillment, and can be used to sell just about anything.
If you’re considering adding eCommerce capabilities to your site or want to explore updating your current store, the Fruition team can get you started. We regularly help our clients build eCommerce sites from scratch, integrate WooCommerce into existing websites, and maintain, optimize, and add features to existing WooCommerce stores. We can help you make the right decision for your customers and get your store where it needs to be: in front of the right customers.
Chance Carlin is the Technical Sales Engineer at Fruition. Chance’s career has varied from working in hospitality and sales to owning a video production and web development company. He’s captured live concert footage of Papdosio and The Dendrites, built his first website for a local Denver restaurant called City O’ City, and put together animations for some of Fruition’s largest clients. Now the Technical Sales Engineer at Fruition, Chance is looking forward to being a part of the team that is responsible for keeping the company growing. In his free time, Chance enjoys hiking, skiing, golfing and going to concerts.
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