Why Mobile Optimization Is Key For Your Website’s Success

Posted on July 8, 2020 • Written by Ari Scott
Why Mobile Optimization Is Key For Your Website's Success

With 211 million people using mobile search in the U.S. alone, mobile optimization is becoming more and more important to the success of your business. From finding services near them to researching brands or exploring products, more people are using their smartphones to interact with companies than ever before – and that number is going up every year. To capture this traffic and find new customers, it’s crucial to optimize your business’ site for mobile. Learn more about why mobile optimization can help get your website in front of new consumers and help visitors convert to customers.  

Boost Your Search Engine Rankings 

In 2018, Google announced the switch to mobile-first indexing, which means sites will be ranked based on the mobile version of each page. That means that even if your desktop version is completely optimized and you have great content, you’ll rank below competitors with mobile optimized sites.   

Faster Website Loading Speed 

Mobile optimized sites are created to load quickly while on the go. Today’s users expect quick loading times, and many won’t settle for less. In fact, about 40% of mobile users will abandon a page if it takes more than 3 seconds to load, which means if your site isn’t meeting those expectations, you’re almost assuredly losing visitors and potential customers.  

Give Users A Better Browsing Experience 

Have you ever clicked into a site, only to immediately click out because it was hard to navigate on your smartphone? If your site doesn’t have a responsive mobile design, the same thing may happen to your site’s visitors. A clean, easy-to-use mobile design not only helps your users find your website, but it entices them to stay on your site longer and learn more about your business. 

Increase Customer Loyalty 

Your website says a lot about who you are as a brand. A well-designed mobile experience can gain the trust of visitors and make them more likely to convert in the future. By the same token, a poorly-designed website can alienate visitors and convince them not to purchase from your business. Just 3 seconds of waiting can decrease customer satisfaction by 16%, which can have big financial implications; 79% of shoppers who aren’t satisfied with website performance report that they’re less likely to buy from the site again.  

At Fruition, we design every site with a mobile-first approach to help you top the search engine results pages and give your visitors an unparalleled user experience. Learn more about our mobile designs by contacting us today! 

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Ari Scott

Written by Ari Scott

Ari Scott is Fruition’s Lead UX Designer. With previous experience as both an interaction and UX designer, At Fruition, Ari works closely with clients to understand their business goals and strategies, and helps them decide how to approach their website redesign or product build. Passionate about both data and creativity, Ari’s work strikes the perfect balance between unique design and ease-of-use.

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