There are a lot of factors that determine the importance of a web page on the internet. The reason for this is that the search engines are the ones in control. They send their bots, they index, and they rank these Web Pages according to their relevance, importance, and authority.
Search engines are constantly changing their algorithms in order to keep their search results organized and most importantly “accurate”. They do that to help prevent spammers and black hat webmasters from falsifying their results.
In order for the search engines to maintain their search authority, they make very strict rules that classify Web Pages under the right categories and give them a ranking corresponding to their importance and relevance.
Because the search engines are the ones in charge, we have to optimize our Web Pages using various SEO or search engine optimization techniques in order to make it easier for them to find, index, and give the right ranking to our content.
So why do we have to use SEO anyway?
Because the internet is very crowded these days, this means that almost every market or niche (small market) has competition in it. In order to outrank all of your competition, you have to optimize your Web Pages for the search engines using the right SEO techniques.
SEO will not only bring to you traffic, it will bring targeted traffic that is searching exactly for what you are offering in your WebPages. If it’s information or physical products, a person who is searching for something and finds it on your website will be much more likely to buy from you then a person that came from another place as clicking on a random advert.
In order for your business to succeed, you need to get as much traffic as you can. That’s why almost everyone is doing SEO these days, because it’s probably the most important factor for your website to rank high enough to get valuable traffic.
Because there are a lot of SEO companies out there, people usually get help from experts in this field in order to save time, effort and frustration of doing it by themselves. If you want your website to get more exposure and by that more visitors, you need to hire an expert from a reputable company, a good example of that are Denver SEO companies that offer you very sophisticated SEO techniques that can help your website to rank higher in the search engines and get as much traffic as it can. A Denver SEO (search engine optimizer = SEO expert) can provide you with valuable services that can save you a lot of time instead of spending years to learn it yourself.
Brad Anderson is the Founder and CEO of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President & Founder, Family Travel Association