Social media is a powerful way to grow your brand and create a loyal following. As the second-most downloaded free app in the Apple store, Instagram boasts 1 billion global users per month. Of those billion users, 200 million visit at least one business profile every day, making it a platform your business can’t afford to miss out on. Today, we’re sharing the best ways you can leverage Instagram to grow your brand, build loyal followers, and create engaging content.
Instagram is full of bright and engaging visuals, so your business should focus on creating eye-catching images. Since 83% of Instagram users find new products and services on the platform, your feed should visually communicate who you are and what you do. To create a cohesive, visually appealing feed, follow these tips:
User generated content (or UGC) is a great way to repurpose content that is relevant to your brand. Plus, sharing UGC creates a close relationship with your consumers and builds brand loyalty. When you share consumer content, your audience often feels recognized, which strengthens their connection with your business.
Since your audience demographic may be different across platforms, use your audience insights to understand who follows you on Instagram and what content they like to see from you. Reviewing engagement on previous posts is helpful to understand what your audience is interested in, but don’t overdo it. Rinsing and repeating the same type of content will likely bore your audience, so make sure you have variety in your feed.
However, fostering engagement isn’t just about what you post on your feed or in your stories – it’s also about interacting with other pages, profiles, and users to build your audience. Some of the best ways to engage are:
If you’re not using Instagram stories, you’re missing out! In a survey commissioned by Facebook, Inc., 62% of users stated that viewing a business’ story makes them more interested in a brand or the product/service they offer. Why? Stories engage your audience in a unique way by showing the “less-seen” side of your business. While your feed is a great place to showcase your official brand, stories are ideal for building your “unofficial” brand as you share casual, in-the-moment, or behind-the-scenes content. Stories also offer a ton of interactive options that help you understand what your audience likes. Using polls, questions, and quizzes, you can get a realistic understanding of what your audience likes to see from you.
Instagram is the place to write it out – users are more likely to read longer captions compared to other social media platforms. These long-form, micro-blog captions are ideal for story-telling and capturing your authenticity, and their popularity is only increasing in 2020. To make the most of your captions, consider:
In the end, social media success relies on the loyalty of your followers – so make sure you give back to them! Having opportunities to make your supportive audience feel special and know that you care is a surefire way to create a deeper commitment to your brand. Try some of these tips to give back to your audience:
Are you making the most out of your Instagram account? Our social media team can completely transform your social media strategy to boost followers and build brand loyalty.
Courtney Miller is Fruition’s Lead Digital Strategist specializing in SEO and PPC. An accomplished SEO expert, Courtney has been working in the field since 2011 and has helped multiple businesses recover from major algorithm changes, including Panda and Penguin. On the PPC side, Courtney successfully manages budgets as high as $40K in monthly ad spend and improves business’s brand recognition, brand loyalty, and customer acquisition. Courtney’s passion for SEO and PPC continues to grow because of the challenge, creativity, and strategy it takes to successfully target a campaign, and looks forward to watching how the world of search engine optimization will continue to evolve. In her free time, you can find Courtney riding her bike through Cherry Creek.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President & Founder, Family Travel Association