Search Engine Optimization, or SEO, is an ever-evolving field. Between updates in Google’s algorithm and changes in consumer search behavior, your business’ SEO strategy should be fluid and adaptable. An SEO assessment is a valuable tool that can help identify opportunities and improve your site’s searchability.
An SEO assessment examines on-site, off-site, and technical factors to help you identify areas of opportunity. By taking a close look at every factor of your site, SEO assessments can help you deliver a better customer experience, improve brand awareness, and, of course, improve traffic to your site.
SEO assessments are the starting point for developing a comprehensive and successful SEO strategy. This deep dive into your site aims to:
As experts in SEO since 2003, the Fruition team understands that a solid SEO strategy combines on-site content, technical SEO, and off-site factors. Therefore, our SEO assessments follow a similar structure. While your assessment may vary depending on your business goals, you can expect us to examine the following areas:
Content is a key component of SEO, and includes much more than keyword variations and keyword density. A successful SEO assessment will examine:
To help your on-site content rule the rankings, you’ll need to beef up your website and server optimizations through technical SEO. A technical SEO audit will examine:
To maximize your SEO potential, an SEO assessment also examines off-site factors that could improve your ranking:
Whether you’re wondering how the latest Google update affected your site, want to improve traffic, or need to boost brand awareness and conversions, an SEO assessment is the place to start. Fruition provides thorough, actionable SEO assessments to help you make digital your advantage, and we’d love to help you grow your business and meet your goals. Contact us today to get started!
Randy McFadden is an SEO and PPC Account Manager at Fruition. Randy is a certified expert in SEO, PPC and social media advertising. Over the past four years, he has worked closely with hundreds of clients to develop their custom marketing campaigns. At Fruition, Randy enjoys working in close contact with our clients to develop successful marketing campaigns. In his free time, you can find Randy site-seeing around the mountains.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President & Founder, Family Travel Association