With today’s volatile economy, many people find themselves out of work with little notice. Although that can be frustrating, it might also present a wonderful opportunity to take a hobby that you enjoy and turn it into a small business for yourself. An easy and inexpensive way to get your business out in the public eye is to go online. Online businesses can start out with very little money until they begin to yield results. You don’t have to be rich to start an online business, but you do have to be smart in order to make it function properly. You can use marketing online tips to improve your success rate.
The first step to marketing online is to create a small business website. You will want the site to be attractive and clearly project what your business has to offer a customer. You will want to make it easy for potential customers to pay for products or services, so include a link to a popular transaction service like Paypal, which costs nothing to set up, but a fee, a percentage of the sale amount, is kept out of any sales made through the link.
Marketing online also has to do with website content. The content on your small business site should be search engine optimized. Search engines need to be able to easily find the keywords on your site and index them, so that when someone types those keywords into a search engine, the engine will bring back your url, hopefully near the top of the list. You can raise your website’s ranking by linking to popular related sites. You can also place popular keywords in strategic places in your content, typically in the top left corner and in the titles of each page. This makes it easier for search engine bots to find those keywords that you have chosen to connect to your site.
Marketing online can be done inexpensively yet effectively by keeping these two ideas in mind.
Brad Anderson is the Founder and CEO of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President & Founder, Family Travel Association