Internet marketing has undergone foundational shifts in the last 24 months. Literally everything has changed. Here’s a look at what’s old and what’s new:
Old: Desktop browser
New: bitcoin and litecoin
Old: Was assumed, then it was gone,
Now its back with the likes of a mainstream acceptance of tor, cloud browsers such as Maxtor, and rapid fire proxy changes. Internet marketing meant Google. Now it has to include private networks such as tor with many websites not even accessible to regular browsers.
At Fruition, we look at approximately 250 million page views a month for our clients. Twenty four months ago 24% were mobile or tablet page views. Now at the end of 2013 nearly 50% are mobile or tablet. Google is now even penalizing websites that aren’t mobile friendly because their bounce rate is so high when people visit their websites that aren’t mobile friendly.1 If your website isn’t responsive then you are missing out on a ton of traffic.
First, if you haven’t made your website responsive you’re missing out on a ton of traffic from mobile devices. Going responsive is pretty easy and cost effective. You will not only get more mobile visits to your website but your visitors will convert at a higher rate.
Second, if you don’t have apps then you’re missing out. Apps are not as easy as making your website responsive. Apps require coding changes and are generally more 1.5x more expensive than a website development project. Having an app allows you to get into the app marketplaces such as iTunes, Amazon, and the various Android shops. Once an app is installed it is just a few swipes away from being on your users screen. You can save a website to a mobile screen, however, that still requires the user to find it using a mobile browser and search which was built for desktops and not mobile devices. Simply put think mobile first.
The rise of the virtual desktop and virtual browser are making browsing speeds incredible. Virtual desktops and Virtual browsers work by minimize the connection between the end user and the actual browser this is the slowest connection. Connections between servers are at least 1 gbs and usually 10 gbs. Thus, if the browser can load all of the heavy items e.g. java script, images, etc and cache much of it for the next user then the perceived speed to the end user is significant. Check out this image below which shows the fastest browsers for a website that Fruition hosts (lower time is better).
As you can see the fastest browsers are the cloud based solutions including Maxtor and Amazon’s Silk which is used by Kindle devices.
With faster browsers becoming the de-facto choice for users the limits of using video and animation on websites is lowering. Often sites are taking the chance and using video to tell a story first as opposed to allowing users to opt to watch a video.
I am genuinely concerned about the USD. Bitcoin has gone from nothing to what could be the most valuable currency in the world. It makes me wonder if holding the USD is like holding pesos in the 90s. The benefits of bitcoin are undeniable. Here’s just a short list of the benefits of bitcoin:
1. Official Google Post, Changes in Smartphone Search Rankings, http://googlewebmastercentral.blogspot.com/2013/06/changes-in-rankings-of-smartphone_11.html
2. Kotlikoff, Laurence., Is Hyperinflation Just Around the Corner? Fortune http://www.forbes.com/sites/kotlikoff/2013/09/28/is-hyperinflation-just-around-the-corner/ September 28, 2013.
Brad Anderson is the Founder and CEO of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President, Frame Destination
President & Founder, Family Travel Association