The Value of Content a Formula – Measuring Bounce Rate and Page Visits
Here is a simple formula to measure the value of website content using two common and easily measured values – Page visits and bounce rate.
The value of content formula bounce rate page visits:
[pmath size=28]
z=x-[x*y]
x=Unique Page Views
y=Bounce Rate
z=Content Value
[/pmath]
A more complex equation is in the works below…..
[pmath size=24]f(x)~left~ sum{kappa=1}{infty}{delim{[}{{1/(x_kappa)^kappa}}{]}}[/pmath] ; size=24
Written by Brad Anderson
Brad Anderson is the Founder and CEO of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
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