The Value of Content a Formula – Measuring Bounce Rate and Page Visits

Posted on November 7, 2011 • Written by Brad Anderson

Here is a simple formula to measure the value of website content using two common and easily measured values – Page visits and bounce rate.

The value of content formula bounce rate page visits:
[pmath size=28]
z=x-[x*y]

x=Unique Page Views
y=Bounce Rate
z=Content Value

[/pmath]
A more complex equation is in the works below…..
[pmath size=24]f(x)~left~ sum{kappa=1}{infty}{delim{[}{{1/(x_kappa)^kappa}}{]}}[/pmath] ; size=24

Brad Anderson

Written by Brad Anderson

Brad Anderson is the Executive Director and Founder of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.

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