The Secrets to Business Success through Organic Search

Posted on January 2, 2009 • Written by Brad Anderson

Search engine optimization is growing in popularity as a means of increasing business visibility. This particular method of internet marketing is probably the most effective and resource intensive strategy available. Many businesses make the mistake of believing a well designed website enhances their chances of visibility and profitability. Without an effective SEO marketing campaign that wonderfully designed website will never be seen by the eyes of any visitors.

Organic search holds the potential to generate hundreds, if not thousands, of visitors to your company’s website. Plus, you don’t have to pay a per-click fee for every visitor and usually has a higher ROI than paid-search marketing listings. If your search engine optimization campaign is done correctly, it can work to your competitive advantage, since you never need to worry about an increased bid to pass you on a search result.

So now that you see all of the benefits SEO brings, you better develop a solid plan for getting your website ranked within the top three results in search engines. How do you that? The answer is quite simple.

The search engines, such as Google and Yahoo, employ two broad categories of factors in their algorithm which calculate how a site shows in their search results. These consist of everything making up your website and everything affecting it from outside.

  • On-page factors consist of all the things that happen on the pages of your site. The positive part of this category is that you have complete control over these factors. However, on-site comprises of only about a quarter of the reason you will rank for a particular keyword.
  • Off-page SEO factors are everything happening outside of your website and thought to be roughly 75% of the reason you rank for a given keyword. Your most important off-site factors include the number of and quality of links pointing to your site. The search engines use these links as votes to measure how interesting and authoritative your content is. They also value links from more-established domains as more important than ones from newer or less-trustworthy ones.

In today’s current business market, it is nearly impossible to achieve high-ranking search engine positions without the use of SEO techniques. Your website is a representative of your business’s goals and services. A dedicated and expert SEO firm, such as, makes these goals and services available for the world to see.

Brad Anderson

Written by Brad Anderson

Brad Anderson is the Executive Director and Founder of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.

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