It’s hard for people that are just starting out to create a successful business especially if they are in a hot competition spot. Most markets these days (if I don’t say all) have a very tough competition. This is why you need a small business SEO to do the job for you in order to analyze and outrank your competitors using specific keyword and get a share of their traffic.
SEO can save people who are just starting their businesses (even if it’s the first one) a lot of headache and frustration. It can help them outrank large companies in the field using very sophisticated Google optimization techniques. This can be very tricky because if you are getting help; let’s say from a Denver SEO, then most likelyly larger companies are too!!!
The tricky part is that you’ll need months and years to outrank these large reputable companies on your own, but you can get a fair share of their traffic by just getting help from one of the Denver small business SEO companies for example. This will save you a lot of time and effort and you’ll see the results in a much shorter period. So how can a Denver SEO do this?
In order for you to outrank your competitors, you need your Web Pages to be better optimized than theirs. For many keywords, you’ll see that most companies are ranking not because of the quality of their individual pages, but for the overall authority of all their pages (the whole website). A Denver small business SEO can use different SEO techniques to optimize your Web Pages to rank them higher in the search engines, and by that you’ll get more organic search traffic. These techniques are regrouped in what we call an “SEO campaign”, and here is how it’s done:
Keyword research: This is a very important factor for your small business. You don’t want to just start a business to know after a year or so that it’s almost impossible for you to rank high enough for keywords that will help people find your site. A Denver SEO for example, can identify very profitable, yet not extremely competitive keywords (in the beginning) that you can rank high when optimizing for them and get as much traffic as you can. Once you gain authority for easier keywords, your site can work its way up to ranking for more difficult and competitive keywords.
Optimized content creation: A lot of Denver small business SEO companies can create content for you; we are not talking about any content; we are talking about high quality optimized content, which will appear relevant to the search engines. This will get your Web Pages to rank higher in the search engines for specific keywords. The techniques used here are called “On-Page SEO factors”.
Link building: This is probably the most important and hardest part of SEO. It’s called “Off-Page SEO factors”. An SEO expert will do for you all the backlinking you are going to need in order to increase your site’s authority and importance in the search engines’ eyes.
When you rank high enough in the search engines, you’ll be getting a lot of traffic and it’s up to you to decide whether you want additional assistance with, let’s say, in conversion and sales because a lot of SEO companies are offering that too.
Brad Anderson is the Executive Director and Founder of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President & Founder, Family Travel Association