As holiday family gatherings loom it’s once again time to prepare for the annual Update on Your Life talks with family members that we rarely see. I’ve been trying out various versions of this speech since I started working in SEO/Internet Marketing several years ago, but lately the spiel has been marred by some bad press.
Do I really try to fool Google and get my unsuspecting relatives to click on porn sites disguised as legitimate search results? Is my professional goal to place spam comments on every single blog in the world? In short, do all SEOs belong on Santa’s naughty list?
Of course the answer to all these questions is a resounding, “No,” but with the popular Showtime series Dexter promoting an alternative search engine that “uses an algorithm to aggregate content without getting tripped up by SEO bull****”, The Good Wife equating all SEOs with spammers, and The New York Times outing nefarious online marketing tactics by well known companies (remember last year’s JCPenny debacle?) we may need to send a letter to Santa showing off some of our good deeds just to be safe.
So, in an effort to add to the positive PR for SEO (and avoid a lump of coal in my stocking), here are some ways that our sometimes misunderstood industry helps companies (and customers) everywhere:
So Santa, if you hear any of the elves talking bad about the SEOs on your list, or if you happen to catch the Dexter episode, please don’t automatically load up on coal. Some companies and individuals may deserve it (I’m looking at you, JCPenny), but most of us have the best interests of our clients and searchers at heart. Happy holiday searching!
Brad Anderson is the Founder and CEO of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.
President & Founder, Tru Family Dental
Marketing, Dependable Cleaners
President & Founder, Family Travel Association