Responsive Websites – Build for Mobile First

Posted on April 25, 2013 • Written by Brad Anderson


If you’ve ever tried visiting a website on your smart phone or tablet that wasn’t optimized for mobile use, you know how frustrating the experience can be. Website elements like navigation, hover-triggered features, sliders, flash script, and small buttons can quickly deter mobile users from spending time on your website.

An alarming numbers of website users are now viewing websites on their smart phones and tablets, especially when they’re searching for quick information like hours of operation, business location, services, directory information, and more. Also, if you’re running any ads through social media websites or Google AdWords, those ads seen on mobile devices will direct your users to your poorly-optimized website and will affect your ad conversions and waste your ad budget.

Some businesses will hire agencies to create a completely different website just for mobile, but this can quickly become expensive, time consuming, and difficult to manage when updating. Unlike separate websites built just for mobile, a responsive website is one that changes proportion and layout depending on the user’s screen size to optimize the experience for whatever device they’re using. That means you only have one website to worry about, and your users get the exact same content no matter how they view your site.

Benefits of responsive website design include

Better Mobile SEO – Google highly recommends businesses invest in creating a responsive website versus a separate mobile website. This is better for your SEO because unlike separate mobile websites, you just have one URL and one set of HTML. This makes it easier for Google to crawl and index, and will also consolidate your mobile and PC traffic to boost your rankings even more. Also, since Google is focusing on “sharability” and user experience more and more, when one person shares a page from a responsive website the site looks good on a desktop or tablet as well.

Faster Load Times – If you visit a responsive website on your mobile device, the website is optimized for the phone or tablet you’re on and will load as quickly as possible. That’s because website designers and programmers upload scaled-down versions of logos, menus, pictures, and more so your signal strength isn’t overwhelmed by large images and multimedia content that would only load fast with high internet bandwidth.

Easier Maintenance of the Website – Because you only have one website that scaled up or down depending on the device, you only need to upload content and changes to one place. If you had a separate mobile site, you’d have to manually mirror all of your changes and content across multiple websites. This creates a bigger margin of error and a potential for your users to see wrong or outdated content.


Responsive Works on All Devices – Responsive websites aren’t just for iPhones and iPads. They’re also optimized for use on Android devices, other brands of tablets, other brands of smart phones, and desktop computers. Having assurance that your website works no matter what device is used to view it makes the website easier to manage in less time.

The longer you wait until optimizing your website for mobile use, the more customers and money you could be losing. As mobile device use continues to climb, mobile experience is becoming more and more essential to all businesses, and the ones that don’t optimize their websites for mobile traffic will lose money and visibility online.

Fruition’s team of website experts can help convert your current site into a responsive one, or create a new responsive website from scratch! Contact us today to get started.

Brad Anderson

Written by Brad Anderson

Brad Anderson is the Executive Director and Founder of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction (EBITDA growth). With a strong statistical background, Brad built Fruition’s in-house software that is used to manage client success.

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